The price of a 30 second SuperBowl ad has fallen for only the 2nd time in its history this year. According to TNS Media Intelligence, 30-second commercials during next month's Super Bowl on CBS are selling for between $2.5 million and $2.8 million. That's a drop from last year, when ads averaged $3 million. However only 4 of the 62 commercial slots remained to be sold. Godaddy.com will … [Read more...]
You Know Of A Rags To Riches Domain Story? The TLC Network’s New TV Show Accidental Fortune Is Listening
A new TLC show, Accidental Fortune is looking for a real rags to riches domain name story for its show. According to a producer for the show, they are looking for a story where someone sold a domain name (or site), for six figures or more in which the owner had a minimal cost. They do not want a story about a domain sold by a professional domainer or someone who makes a living in the domain … [Read more...]
American Express Does It Again; Launches The “Zinc Card” Without Securing The Domains
Back earlier this year, we told the story how American Express failed to secure the rights to BlackCard.com allowing its main competitor Visa International to grab the domain of one of its best known products. Today AMEX announced the launch of a new branded credit card geared to twenty somethings, the Zync Card, an obvious typo of the proper spelling which would be Zinc Card. On October … [Read more...]
Will Search Engines Start Paying For Exclusive Rights To Link to Content?
According to The Financial Times, Microsoft is in discussions with major online publishers including News Corp, to pay them to “de-index” their news websites from Google, and allow Bing.com to index them on an exclusive basis. News Corp of course owns some premium content including the Wall Street Journal, Fox News, the New York Post and The Sun located in the UK, just to name a few. This … [Read more...]
A New First: Internet Advertising Exceeds TV Ad Spending in the UK
Talk about a milestone for the Internet. The UK has become the first major economy where advertisers spent more on internet advertising than on television advertising. According to a report by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers, advertisers spent a record £1.75bn on online advertising, a 4.6% year-to-year increase, in the first 6 months of 2009 In 1998, … [Read more...]
New Study: Mobile Users 1/2 As Likely To Click On A Banner Ad
According to MediaPost, citing a study from Chitika, a Search Targeted Ad company, which analyzed more than 92 million impressions, found mobile Internet users had a click-through rate of 0.48%, while non-mobile users had a 0.84% click-through on banner ads. Of the 92 million impressions Chitika analyzed, about 1.5% , or 1.3 million impressions, came from mobile browsers. Despite the fact … [Read more...]
Rupert Murdock: You’re Going To Pay
Rupert Murdock, whose News Corp, owns everything from Fox Television, to the Wall Street Journal, to the New York Post and media outlets all around the world, took a look at his financial statements for his fiscal year ending in June and came to a business decision: You're going to start paying for his content. Realizing that ad revenues may never recover to previous levels, Murdoch declared … [Read more...]