We are coming up to our 5 year anniversary of TheDomains.com. Late last year we asked the readers if Thedomains.com should require people to use their real names to leave comments on the blog. The 97 comments we got to that post were mixed with many in favor but others opposed it based on the internet history of allowing anonymity. A couple of months ago we decided we would go to a … [Read more...]
AdSafe Media Releases Q1-Q2 Report On Ad Viewability & Ad Collision
AdSafe Media, today announced the results of its Q1-Q2, 2012 Semi-Annual Review Report which outlines the current state of ad viewability and the prevalence of content and brand risks, such as ad collision, across verticals and channels. "AdSafe's study found that directly placed ads are most likely to be viewable, with 49.9 percent of ads in view for one second. " "On average, 20 percent or … [Read more...]
MSNBC.com Becomes NBCNews.com, But Why Are They Paying For Their Own Ads On MSNBC.TV?
NBC News has acquired full control of MSNBC.com from Microsoft Corp. and is immediately rebranding the site as NBCNews.com. According to MSNBC.com, the site will "become part of NBC News Digital, a new division led by Vivian Schiller, the former president and chief executive of National Public Radio. Schiller joined NBC News as chief digital officer last year." "In the short term, msnbc.com … [Read more...]
Digg.com, 91 On Alexa, Is Sold & Buyer Betaworks Is Folding It Into News.Me
According to a blog post on its site, Digg.com was just sold to Betaworks who will be folding Digg.com into News.Me which is also owned by Betaworks. "We couldn't be happier to announce that the next generation of Digg will live on with the team from Betaworks which will be combining Digg with News.me, a Betaworks company with an iPad app, iPhone app and daily email that delivers the best … [Read more...]
Media Company’s CBS, ABC, Fox Apply For New gTLD; NBC, Disney, CNN, ESPN Do Not
Checking out Big Media company's new gTLD applications clearly not every media company participated in the new gTLD program. Some of the major US TV Networks applied for their matching gTLD including .CBS, .ABC and .Fox Some of the glaring non-applicants were .Disney .Espn, .CNN, MTV The British Broadcasting Company applied for .BBC Sony applied for .Sony … [Read more...]
IAB: Internet Advertising Set Record Revenues For 1st Q 2012 At $8.4 Billion
Internet advertising revenues for the first quarter of 2012 set a new record for the reporting period at $8.4 billion, according to the latest IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S. It is the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion–or 15 percent increase–over the $7.3 billion figure reported in the … [Read more...]
Google Promises More Transparency For Advertisers
Google has just promised more transparency for advertisers on its blog. (Still nothing for publishers) The new report promisses to: Provides Impression Share at the keyword level A new Auction Insights Report which will provide competitor data. In-depth is the Top of page rate. Here is the post: A key component of developing a search ads strategy is understanding what other … [Read more...]