Yahoo announced today it plans to spend more than $100 million on its new marketing campaign over the next 15 months. The multimedia campaign will be launched in the United States next week, in the United Kingdom and India in October, and other countries next year, around the tag line: "It's You". However, the domain name itsyou.com doesn't belong to Yahoo. ItsYou.com belongs to domainer, … [Read more...]
Mint.com’s Former Owner Makes Millions In Sale Of Mint To Intuit
Last week we told you about the sale of Mint.com, the financial site to Intuit for $170 million. Today according to TechCrunch.com, the former owner of the domain, Hite Capital got a "substantial" amount of stock in the Mint.com site's company when he sold the domain to ""That stock was worth a "couple of million dollars" after the sale."" according to TechCrunch source. It is not clear … [Read more...]
A Landing Page That Looks Like A Google Search Results Page: Asking For Trouble?
Typing in some domains, I stumbled across a landing page, that looks like a Google search results page. The parking company, is FirstLook.com, using a Yahoo feed. Not only have I never seen this lander, but I've never heard of FirstLook. According to its site, FirstLook.com: "Is the industry pioneer in domain traffic optimization and monetization. Our long history in this space, … [Read more...]
GM: Rolls Out Its “May The Best Car Win” Campaign With Yamaha Motors Owning The .Com
Yesterday General Motors, rolled out its new money back guarantee program called "may the best car win" Problem is MayTheBestCarWin.com isn't owned by the new GM or the old GM for that matter, but by Yamaha Motors. Although Yamaha doesn't manufacture automobiles they do make golf carts, which is what they are marketing through their site. So GM realizing that they couldn't get … [Read more...]
SearchEngineLand.com: Coming Soon Paid Search Without Keywords
A very interesting blog post on SearchEngineLand.com entitled "Coming Soon: Paid Search Without Keywords", caught my attention today and is worth a read. The article looks at the keynote speaker from the SES show in San Jose, Nick Fox, who is Google’s business product management director for AdWords. According to the post, in his presentation, Mr. Fox said he thought paid search could in … [Read more...]
Thank God August Is Over
As long time domainers know, August has traditionally been the worst month for traffic and revenue for parked page and this year was no exception. The dog days of summer run from middle of July to after labor day, with the middle of August until after Labor day being the worst. We already noticed yesterday revenue on some of domain were up over 40% from just a couple of weeks ago. We … [Read more...]
CapitalismIsEvil.com: Michael Moore Misses The Domain For His New Movie.
Michael Moore, the documentary filmmaker, premiered his new movie Capitalism: A Love Story, at the Venice film festival today. The tag line of the movie, apparently is "Capitalism is evil, and you cannot regulate evil. If you thought to yourself, like I did, CapitalismIsEvil.com would be a great domain for Mr. Moore to Promote his new movie, I'm sorry to tell you and Mr. Moore that … [Read more...]