An interesting post in Media Post's Search Insider a publication written for those professionals that help their clients by PPC advertising. It's important to see what companies that get paid to place PPC for advertisers are thinking because they direct a lot of the major PPC ad buys. First the post notes that many of their clients have reduced their PPC ad buys back to 2003-2004 … [Read more...]
Google Doesn’t Count Existing Backlinks When You Get An Expired or Drop Domain
Danny Sullivan, search engine guru, just published a post on this blog, SearchEngineLand.com, in which he got the "Official Word" from Matt Cutts of how Google treats existing links when a domain is transferred, sold or dropped: Mr. Cutts distinguished between, "domain transfers ( e.g. genuine purchases of companies) where it can make perfect sense for existing links to transfer." and the … [Read more...]
Why Do Domainers Pay More For “Dropped Domains” Than Owned Domains
This is a question that has puzzled me for years. The psychology involved with dropped domains vs. Owned domains. When a domain is in a drop auction at NameJet.com or Snapnames.com it seems everyone is willing to pay more, a lot more, than they would for the same name if it was for sale by the owner. I have never understood why, but I see evidence of it all the time. Take the name … [Read more...]
WSJ: Yahoo’s May Lose 15% Of Its Search Traffic & Keyword Prices May Fall
According to the Wall Street Journal, Yahoo may lose up to 15% of its search traffic over the next 12-to-18 months after failing to renew deals with two computer makers. Yahoo was the default search tool on HP and Acer computers. However those deals expired last year and Yahoo's failure to renew them, according to WSL, could cost Yahoo, as much as 3% of U.S. search market share. In … [Read more...]
I Sued Google & Won
Just read a really interest post entitled Why I sued Google and Won, on the Huffington Post, by Aaron Greenspan. Apparently, Mr. Greenspan, had one of the new Adword, for domain accounts directly with Google and was making a few bucks parking his domains, until one day when Google terminated his contract without notice and without any detailed explanation. The post tells how he sued Google … [Read more...]
Pricing Strategies For Your Domains In A Recession
I'm going to talk more about this tonight on the Domain Success series, but I read this post on the Small Business Digest about pricing your product in the recession and found myself agreeing with most of it. Of course the article was not talking specifically about domaining, but about products in general. The article was written by Reed Holden and Mark Burton co-founders of Holden Advisors, … [Read more...]
Why Isn’t This Reverse Hijacking?
In a three member panel decision on Monday, we won a UDRP decision on the domain, BrassRail.com The panel found that the complaint failed to meet the first requirement of three it must meet to win Here are some relevant quotes from the decision: """"The Complainant failed to establish enforceable rights to the “Brass Rail” mark, having reached this conclusion, the Panel declines to … [Read more...]