Today we are publishing our chat with Pierre Bertin -Head of International Business Development for RollerAds.
1) Please tell our readers how Rollerads is different from other parking companies?
Originally, RollerAds was built as a global ad platform, and domain parking, monetization, and sales were added as a newer part of our ecosystem. This gave us a unique advantage: instead of adapting traditional parking technology, we developed our own solution around our high-performing domain redirect ads, which had already been tested and refined.
What sets RollerAds apart is our combination of strong monetization performance and robust, easy-to-use infrastructure. We offer a solution that allows partners to upload and manage hundreds of domains via DNS in just a few steps. After that, our algorithms select ads and maximize revenue automatically. The results speak for themselves—our partners regularly share their positive experiences on industry forums and recommend RollerAds to other domainers looking for a reliable and profitable monetization solution.
2) One concern many users have is that a lot of these zero click ads look spammy or might be malware, do you properly vet each advertiser?
Yes. We carefully review advertisers before they can run campaigns on our platform and monitor traffic quality to maintain a safe advertising environment. Our goal is to ensure that domains are monetized with trustworthy, high-quality ads rather than low-value or potentially harmful content.
Most of the ads shown through our domain monetization solution come from eCommerce and other brand-safe categories, which not only provide a better user experience but also deliver competitive payouts. A significant share of our inventory consists of RSOC (Related Search on Content) search feeds, where visitors are redirected to relevant search results and monetized through sponsored search listings. This approach helps keep ads useful, relevant, and aligned with user intent.
3) Do users have the ability to pick and choose which ads appear?
No, users don’t pick which ads appear on their domains. Our algorithms automatically select the most relevant, content-safe ads based on the domain’s topic and audience. This saves partners time and effort, as they don’t need to constantly adjust settings or manage ads manually.
4) On average what can one expect to earn per click?
It depends on several factors, including the traffic source, GEO, vertical, and the type of ads shown, so there isn’t one average CPC we can guarantee. Domain monetization is usually measured by the overall revenue a domain generates rather than just the value of a single click.
For example, one of our partners purchased a ****.ws domain for $5.95 specifically for monetization and connected it only to RollerAds. The domain now generates around $7 per month consistently, and the initial cost was covered almost immediately. While this may not sound like a huge amount, it’s important to remember that this is just one domain with limited traffic. The income is also fully passive—the owner doesn’t need to constantly monitor or optimize it.
Now imagine scaling this approach across hundreds or thousands of domains. With a strong portfolio of quality domains and stable traffic, the earning potential can grow significantly. Also, this domain hasn’t received a single abuse report while monetizing with us. This shows that our solution can deliver both revenue and a safe user experience.
5) Are there a minimum number of domains a user must have to open an account?
One domain is enough to open an account and start monetizing right away.
6) Are there any kinds of domains that are not allowed, such as adult or gambling?
Yes. We only work with brand-safe and compliant verticals, such as Search feeds, Media, eCommerce, Finance, Utilities, Antiviruses, VPNs, Nutra, and Sweepstakes. Restricted categories, including adult or illegal content, are not accepted on our platform. Each domain goes through a review process to make sure it meets our quality standards.