Michael Sumner released a treasure trove of data when it comes to 290 LTO deals at Afternic. Cancellations, early payoffs and look at the common themes throughout.
Cancellation Rates Our raw cancellation rate was 26.9%, but that understates risk because it counts active deals as non-cancellations. A better number is the resolved cancellation rate: cancellations divided by completed LTOs. Historically, among our LTOs that have reached an outcome, about 59% completed successfully and 41% were cancelled.
Cancellation Timing Cancellations are heavily front-loaded. Obviously the more payments they make the less likely they are to walk away at the next payment. But at what point are they really committed? Of our 78 cancellations, 28 (36%) made only one payment, 40 out of 78 (51%) made at most two payments, and 63 out of 78 (81%) made at most six payments. Once a deal avoids cancelling after only one payment, its resolved success rate rises to about 70%. Once a deal avoids the early churn window and gets to around six payments, the resolved success rate rises to around 86-88%.
Cancellation and Term Length Most of our LTOs (87%) were in the 12-23 month range, so I’m not sure how statistically significant this data is. But there was a pretty clear pattern that the longer the length of the LTO, the higher the raw cancellation rate was. The raw cancellation for LTOs less than one year was 25%, for 12-23 months it was 25.3%, for 24-35 months it was 31.2%, and for 36+ months it was 53.8%.
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