Kevin Indig posted an interesting article on SearchEngineJournal.com with regard to A.I search. He published a guide that looks at retrieval, citation, and trust factors that determine LLM visibility in 2026.
Ranking your content is certainly going to be different moving forward.
From the article:
As a reminder, the vibe around ChatGPT turned a bit sour at the end of 2025:
- Google released the superior Gemini 3, causing Sam Altman to announce a Code Red (ironically, three years after Google did the same at the launch of ChatGPT 3.5).
- OpenAI made a series of circular investments that raised eyebrows and questions about how to finance them.
- ChatGPT, which sends the majority of all LLMs, reaches at most 4% of the current organic (mostly Google) referral traffic.
Your content getting no citation when an LLM uses your content is certainly a problem, it’s why major publishers are going after these AI companies for copyright violations.
Mike Gastin posted a video on how some publishers are looking to beat A.I.