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Sedo could soon have a new owner

Posted on November 11, 2025
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Sedo

Ionos reported earnings and dropped a bit of info that will be of interest to domain investors. They are putting the AdTech unit up for sale. This includes Sedo.

From the release:

The Management Board of IONOS Group SE has decided to put Sedo GmbH, and thus the “AdTech” segment, up for sale and to focus entirely on the core business areas of “Web Presence & Productivity” and “Cloud Solutions.”

The AdTech business unit, which is not part of IONOS’s core business, has increasingly developed from a secondary market for the use and trading of domains into a platform for traffic monetization. This repositioning opens up numerous opportunities for the AdTech business unit, but these must be developed with the appropriate focus.

Will be very interesting to see who wants to buy Sedo and if there is a bidding war.

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