Escrow.com released their Domain Investment Index for Q3 2022.

Data from the report shows:

Domain name sales saw a 28% decrease in total transactions in 3Q22, dropping from $105M in 3Q21 to $75M, domain name sales have increased by 8%, from $449M in 2021 to $489M in 2022, trailing twelve months up to September this year.

That being said, domain name sales through Escrow.com have also seen a strong bounce back in the second and third weeks of October, as total GPV across all transactions in the week of the 10th October reached highs of US$ 18 million.

“Domain sales have shot back up strongly in October with significant sales in the first two weeks of the month,” said Matt Barrie, Chief Executive at Escrow.com. “The decrease in Q3 sales can almost all be attributed to a drop in multi-million dollar mega domain name transactions, which have been a result of the recent crypto crash and tech wreck.

I thought it was interesting they made a point about domain names with content.

The impact of content on domain name sale price

The fastest way to raise the value of a premium domain is to build content, and ultimately an operating business out on it.

The median price of domain names bundled with content also eased to $5,000 in 3Q22 from $8,000 in 2Q22.

The Median price of domain names without content is stable at $4,504 in 3Q22 from $4,500 in 2Q22.

You can check out the full report here