RivalIQ.com published a very comprehensive report that takes a look at the social media industry at large.
One of the deeper dives into the entire industry that you can access for free.
From the article:
Social Media Benchmark Key Takeaways
Engagement rates decreased on Instagram, stagnant on Facebook and Twitter
The world’s most engaging social channel became a little less engaging this year while Facebook and Twitter managed to maintain engagement levels from 2019.
Posting frequency is down
Brands are posting a little less often on every channel.
All about the giveaways
Contests and giveaways were popular hashtags across almost every industry, so brands should seek out opportunities to engage followers with contests.
You can download the entire report here