Another startup moving from .com to .co
Following in the footsteps of Supply.co, Playbuzz a company that helps publishers add tools to their articles like polls is rebranding to EX.co.
Co-founder and CEO Tom Pachys told me the name stands for “the experience company,” and he said it reflects the company’s broader content marketing ambitions. Ex.co will continue working with news publishers, but Pachys said there’s a bigger market for what the company has built.
“The previous name does not reflect the values that we stand for today — not even future values,” he said.
Interesting rebrand, founded in 2012 the company has raised close to $66 million.
Playbuzz is storytelling platform that provides publishers & brands with interactive tools to craft engaging editorial & commercial content.