Smoothies, Trump and Domain investing

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There is a story that came out today about Daily-Harvest.com, they apparently have filed a lawsuit. The owners of the smoothie company say dailyharvest.com browsers are purposely being directed to seriously off-brand websites because Daily Harvest won’t pay up to acquire the unhyphenated domain name.

Apparently Tracy Fogarty and her company enaming have been named in the suit. Tracy Fogarty referred comments to John Berryhill. John Berryhill is quoted in the article

Berryhill mentions that there was a deal for the smoothie maker to acquire the domain for $35,000 but they later backed out of the deal.

From the article:

“The Daily Harvest brand has suffered tarnishment by being associated with gab.com and donaldjtrump.com. Like many brands, Daily Harvest remains apolitical. By improperly affiliating Daily Harvest with polarizing, right-wing viewpoints, plaintiff’s brand has been cast in a negative light,” according to court papers filed Friday.

Starting in February 2016, Daily Harvest and Fogarty began “off and on” talks about transferring ownership of the unhyphenated name, the complaint says. Fogarty and eNaming.com were acting as sales agents for the anonymous owner, the filing notes.

The initial request, according to the suit, was for $65,000 to $75,000, an asking price that, by August, allegedly rose to $170,000. When Daily Harvest balked at that figure, Fogarty, according to the frozen-food company, said the current owner of the domain “might forward the site to an adult website,” which “would not be a good look for Daily Harvest.”

Comments

  1. Jamie says

    Well, if you ask me ‘SugarTits’ smoothies do kinda have a ring to it, and would probably taste Grrrreat! Their slogan could be… “SugarTits! They’re Magically Delicious!”

  2. David J Castello says

    If this is true, Fogarty should’ve taken the high road and dropped her client on the spot:
    Fogarty, according to the frozen-food company, said the current owner of the domain “might forward the site to an adult website,” which “would not be a good look for Daily Harvest.”