A couple months back WordStream released their most expensive keywords in AdWords for 2017.
The first thing I noticed was prices were down, I have written many posts on these expensive keywords. We usually see things that are $200 – $300 a click. Now to be fair that wasn’t data gathered by WordStream. The 2016 post I wrote looked at data from EmpiricalProof and SemRush. Take a look you will see the top keywords going for three figures.
WordStream explained how they gathered their data:
We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent.
For example, we lumped the keywords “bail bonds” and “bail bonds los angeles” into a single category since the core intent is the same. Likewise, keywords involving different types of lawyers (such as “malpractice lawyer” and “injury lawyer”) or insurance were grouped together. We used a similar methodology last time so as to avoid featuring too many specific long-tail or local keywords that wouldn’t have broad applicability to a large number of businesses. We separated distinct services (pest control vs. termites) as much as possible.
They noted that insurance pricing has come down, “Last time around, insurance-related keywords were at the very top of the list. According to our data, insurance is no longer king of the hill. That’s good news for marketers trying to drive leads in the insurance industry, right? (Sort of – they’re still almost $50 per click on average. And there are outliers, like “malpractice insurance,” that can cost over $300 per click!)”
Here is the infographic:
Hemant Tilotia says
Thanks for sharing.
I got cctvsecuritysystem.com, $8.12 cpc.
It makes sense to develop it.
I thought such cpc never exist.
The keywords of your domain name are $ 6.41 cpc
I’ll break it down cctv $ 1.51 cpc, security $ 5.24 cpc, system $ 0.02 cpc.
My source is Spyfu.com
Off the top of my head, I have some of these 🙂
FactoringCompany.com $86 CPC
CRMSoftware.com $45 CPC
DoctorateDegree.com $20 CPC
Really? Very nice.
Patricia Kaehler says
Good to know…
Thanks for sharing the info…
Off the top of my head, here are some of mine
FactoringCompany dotcom $86 cpc
CRMSoftware dotcom $45 cpc
DoctorateDegree dotcom $20 cpc
He approved it after I was able to see. Thanks all the same.
I understand Tony.
@John I understand you but before it was worse the best of all is to know how to work without Adwords with new metidis of advertising and key words of great value that is not what they pay, in Adwords they pay for every click as you can see $ 200 but at first as it goes By auction they got to pay more than $ 500 in the end to compensate for nobody since the expense was millionaire and the sales were not profitable to the return of the investment (ROI).
I still consider myself to primarily be an end user and only second a seller of domain names, Joe. That said, the times I have ever paid for advertising with Google or Bing have been nothing but feeling as if I was shoveling cash into a big gasoline drum fire. Or just plainly donating it to them. In my opinion even far less than these types of dollar figures is completely insane, but it is what is as they say. It’s a racket, and it’s not for nothing Google has been the biggest enemy of domain names on earth that people never really want to talk about.
The coincidence is that I am also a 2010 year domainer and small private domain investor year 2012 and as your John I am only a second seller of good keywords that as domains (.) Com. I would sell a lot more if I had a domainers domain in US at 50% profit on sales and I would surely have an interview with the publisher of http://www.domainsherpa.com or at Thedomains.com because you now sell for a purchase of $ 79 You turn it in three months dominate two words $ 14,999 and they already have interview and open doors. I have bought $ 100 domain expired 4 letters (net) and do not wish anyone the value Estibot is $ 6,200 and you should still sell it to $ 100 so that after 60 days sell it for $ 50,000.
I am now going to sell 80 domain names I am going to do 2 year cleanup at uniregistry.commarket and nothing sold and have 73 of these 68 domains (.) Com with three letters and a number, five and six characters, two short words That are premium nothing two years lost selling at $ 300 each and if not at $ 150 you have to leave a market so only 1% are millionaires and 99% we must see and hear what they have achieved with what we can never Sell at more than $ 5K. If you arrive
I think the same as you with the advertising system, in Marketing there is nothing patentable but Google patents an Adwords program with the ppc system and everyone must go through the round hoop and every year the gross profit of Google is 98% Is from ‘advertising, and then Adsense.
On the other hand, if parking were still a thing and there was genuine decent revenue sharing, I supposed I would be happy about that along with everyone else. Go figure. But no, it really shouldn’t be this way.
domain guy says
we are not interested in your individual domain names. The survey is to educate you in the range of cpc for industries.
I’m interested and can’t be the only one. Be nice.
Jon Schultz says
This again shows how important keyword brandable domains are.
A keyword domain which isn’t brandable (i.e. one that is long and hyphenated, or one with a forgettable extension) may have some SEO value, but I wouldn’t try to build a business on it.
If you mean “long and hyphenated” you are certainly right, but if you really mean “long or hyphenated” then you are not correct. Okay, I just saw a three word com as your domain of the day on your Twitter, so you meant the former. I could show you a three word com easily worth 9 figures (though I won’t). Sold a pair for over $20k in Bitcoin recently, my first Bitcoin sale for domain names.
Almost every article on thedomains or domaininvesting I see you pumping these worthless long-tail domains — seriously dude, it’s pathetic. And HOW do you have so much time to post on EVERY domain blog, EVERY day, MULTIPLE TIMES per day? Are you retired? Or unemployed? Perhaps you need a hobby, or some friends?
And perhaps you are, no indeed you are, a troll…
Nice info..Thanks for sharing
In 2016, 78% Of the Top 100 ExpensiveKeywords were related to Attorney/Lawyer with Highest CPC =$935 and Lowest CPC=$215
ATTORNEY.direct is for sale: https://flippa.com/9009699-attorney-direct
What they think about:
Thanks for your Opinion.