Sempo did a hangout on new gtlds and uploaded it to You Tube, some of the participants included, Jeff Sass from Dot Club,Kevin Rowe Rowe Digital, Tony Kirsch Neustar and Bill Hartzer.
Jeff Sass started out and stressed that the new gtlds are words with actual meaning and this could play apart in helping marketers and possibly SEO. (Google has stated there is no SEO benefit).
https://www.youtube.com/watch?v=4UWKHhN2Tts&feature=youtu.be
People want meaning to the left of the dot.
SOME people want things to work the same way always.
Others (raising hand) find value in new ideas.
Some people are your customers. 🙂
Meaning is more than left of the dot
Even if you are hung up on .com being king (especially so)
As I know in SEO, keywords in url do counts as website keywords. Even not have to be from domain name, but keyword in domains also counted in keyword density tools. You can test in SEO Centro. The keywords in url are higher than website contents, at least same important as keywords in navigation menus.
Only .com works!!!