In a story appearing in the DailyMail,
Entitled Is the hashtag over? Looking at ads that ran during the Super Bowl on Sunday”
Out of 66 ads only 30% of them had a hashtag – while 41% included a URL
This year had a 15% decrease in number of hashtags used in commercials
Twitter handles were only shown in 5 commercials and Facebook in 4.
The statistics come from Marketing Land’s sixth annual Hashtag Bowl that counts hashtags, social media mentions and URLs in ads shown during Super Bowl, reports Danny Sullivan for Marketing Land.
Super Bowl XLVIII, which was played in 2014, broke the record for the most hashtags used in ads – 57%.
Both 2013 and 2015 had 50%, but in 2012, only 12% of ads included a hashtag.
Good News For Domain Names for sure.
the super bowl ad johnmalkovich.com was rated one the top 10 — pretty funny
in the end it all comes down to a dot com website.
AND…..even looks at ESPN.com – for example – the latest versions of html makes it look just like an APP.
All my new stuff is web based – where apps will be loosing steam as well – simply because they offer very little more than a website these days – unless you are a fortune 1000 company with deep pockets.
still hanging on to dot com is funny whole world is shifting to newgtld and ranking top in seo, time to stop brain washing..