After 7 years SumoMe.com acquired the domain name Sumo.com. Zain Din director of marketing, gave us details:
We started to pursue the name on 4/3/2010 to improve brand value, recruiting, and to be the de facto Sumo brand. Noah was one of the first employees at Facebook (experienced TheFacebook.com > Facebook.com transition) and Mint (experienced the MyMint.com > Mint.com transition), so he is no stranger to the value of a strong domain.It has taken nearly 7 years to acquire it. Initially the owners were unresponsive, so we found an intro through a mutual contact on LinkedIn. Conversations were ongoing, but the owners would stop responding for months on end and turn down strong offers for the domain. We even hired 3 brokers to help push this through, but none were able to get the owners to budge.