After 7 years SumoMe.com acquired the domain name Sumo.com. Zain Din director of marketing, gave us details:
We started to pursue the name on 4/3/2010 to improve brand value, recruiting, and to be the de facto Sumo brand. Noah was one of the first employees at Facebook (experienced TheFacebook.com > Facebook.com transition) and Mint (experienced the MyMint.com > Mint.com transition), so he is no stranger to the value of a strong domain.It has taken nearly 7 years to acquire it. Initially the owners were unresponsive, so we found an intro through a mutual contact on LinkedIn. Conversations were ongoing, but the owners would stop responding for months on end and turn down strong offers for the domain. We even hired 3 brokers to help push this through, but none were able to get the owners to budge.
Hopefully they will send the proper documentation to Ron at DNJournal and get the sale documented on the all time sales list.
SumoMe now Sumo.com is an app store for websites. You can read more in this TechCrunch article.
interesting. they changed the whois information but kept the registrant and email addresses of previous owner. a maneuver to circumvent the new 60 days lock?
A lot of tech companies don’t get the value of domain names, especially after you’re now big.
Facebook got it early on, as did Snapchat (now Snap).
More here on the importance of Kagan getting Sumo.com for his company:
https://www.entrepreneur.com/article/288629
Sumo.com — great deal for buyer and seller.
Great decision in part of the buyer to keep pursuing the domain and to finally offer a price/strategy that the seller agreed upon.