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TheDomains.com

After close to 7 years SumoMe acquires Sumo.com for $1.5million

February 8, 2017 by Raymond Hackney

After 7 years SumoMe.com acquired the domain name Sumo.com. Zain Din director of marketing, gave us details:

We started to pursue the name on 4/3/2010 to improve brand value, recruiting, and to be the de facto Sumo brand. Noah was one of the first employees at Facebook (experienced TheFacebook.com > Facebook.com transition) and Mint (experienced the MyMint.com > Mint.com transition), so he is no stranger to the value of a strong domain.
It has taken nearly 7 years to acquire it. Initially the owners were unresponsive, so we found an intro through a mutual contact on LinkedIn. Conversations were ongoing, but the owners would stop responding for months on end and turn down strong offers for the domain. We even hired 3 brokers to help push this through, but none were able to get the owners to budge.
We purchased sumo.ly and sumos.com, but didn’t want to settle for second best and Noah kept persisting over the years. Ultimately, he offered them $1.5MM and a strict deadline to motivate them to close.
Hopefully they will send the proper documentation to Ron at DNJournal and get the sale documented on the all time sales list.
SumoMe now Sumo.com is an app store for websites. You can read more in this TechCrunch article.

Filed Under: Domain Sales

About Raymond Hackney

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

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Comments

  1. jose says

    February 8, 2017 at 7:50 am

    interesting. they changed the whois information but kept the registrant and email addresses of previous owner. a maneuver to circumvent the new 60 days lock?

  2. steve says

    February 8, 2017 at 10:20 am

    A lot of tech companies don’t get the value of domain names, especially after you’re now big.
    Facebook got it early on, as did Snapchat (now Snap).
    More here on the importance of Kagan getting Sumo.com for his company:

    https://www.entrepreneur.com/article/288629

    Sumo.com — great deal for buyer and seller.

  3. Rob says

    February 8, 2017 at 11:00 pm

    Great decision in part of the buyer to keep pursuing the domain and to finally offer a price/strategy that the seller agreed upon.


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