Public Interest Registry, the not-for-profit operator of the .org, .ngo and .ong domains and Nonprofit Tech for Good today revealed the results of the “2017 Global NGO Online Technology Report.” The second annual report uncovers how non-governmental organizations (NGOs) worldwide use web, email and mobile communications, online fundraising tools, and social media.
The report details the key findings from a survey of 4,908 NGO respondents from 153 countries across Africa, Asia, Australia & Oceania, Europe, North America and South America.
Compared to the 2016 survey, the report nearly doubled in the number of participants.
Findings in the report include regional comparisons of how NGOs use the internet to build awareness and raise funds, as well as whether NGOs find specific online and mobile communication tools to be effective for their communications and fundraising strategies.
Key findings globally include:
· 92% of respondents have a website. Of those, 78 percent are mobile-compatible.
· Only 38% regularly publish a blog.
· More than 68% of survey respondents noted that their organization uses the .org domain, compared to 9.2 percent that use the .com domain.
· Email dominates as the preferred form of communication to donors, with 71% of respondents regularly sending email updates, whereas 15 percent regularly send text messages to supporters.
· 67% of respondents accept online donations.
· While 95% agree that social media is effective for online brand awareness, only 66 percent of respondents say that executive leadership supports prioritizing social media in their online communications and fundraising strategy.
· Facebook leads as the preferred social media platform with 92% of respondents having a dedicated page, followed by Twitter (72%) and YouTube (55%)
Samantha Frida says
Nice to see reports like these but also so difficult to determine how much weight to give these results.
It would be interesting to see how these findings match up against zone files for .NGO v. .ORG v. other TLD’s for these actual respondents, across the globe.
I also wonder how many validated NGO’s would prefer the .ORG over the .NGO if the .NGO was made more available via the channel through a simpler process.
Do they even know a .NGO exist? That would be interesting to find out.