comScore published a study that showed we might be reaching the peak for app downloads. The report showed that 49% of all smartphone users don’t download any apps per month.
They published an infographic to highlight their study.
comScore published a study that showed we might be reaching the peak for app downloads. The report showed that 49% of all smartphone users don’t download any apps per month.
They published an infographic to highlight their study.
then, Apps haven’t killed the web, after all 🙂
app downloads have crawled to a near stop…however web apps tech rising again per recent reports in reputable search industry newsletters
I saw this yesterday. Also there is only 12-15 apps on the screen and no more are uploaded. Fb and snap chat are the top apps. 95% of the 1.2 million apps stay idle are hardly ever used. Additionally apps have no urls and cannot be found easily. Apps use the telephone system and they can be easily hacked 60 minutes report.
Its been coming for some time now. Lots of reasons I believe.
Apps are hard to find in the app store.
Well branded smartphone friendly mobile web sites are easy to find.
As the functionality of html5 keeps expanding for the mobile web, less need to ever download another app.
The mobile web will work on any smartphone device, regardless of which operating system or manufacturer.
The app universe requires you go and download something to be able to use it.. Its a very signficant extra step to try to acquire a new users… And then it has to be something that works on your particular smartphone device. This step alone forces a new app to spend significant marketing dollars to even get noticed, and puts the 2 appstore 800lb gorillas in a powerful position to control your success or failure. You can spend a ton building your new app, and it can be nearly impossible to get someone to download it. Some apps however have invested in strong domain brands, just to be able to direct people on the mobile web where to find a way to download their app.
The Chinese market figured this out and that’s what caused the recent land grab for short domains. You are much more in control of your own destiny building on the mobile web, than building an app you can only hope someone will find and download some day. The demand for short URLs is far from over. Because of the mobile web, there will be continued pressure on the desire for short and well branded URLs for the ever expanding mobile web.