Yesterday we reported that Minds + Machines (LON:MMX) lost on average around 30% of its registrations in 13 of its new gTLD’s due to non-renewal.
Today we were informed by Minds + Machines that the deleted domain names were not the result of non-renewals; but was the result of Minds + Machines “unwinding its Emerald Names initiative and moving premium inventory back into the retail channel that were previously held through Emerald.”
“It’s the first step in making our premium inventory more accessible to the domain investor community that will start to unfold in the coming months – i.e. Q1 2017.”
Like Frank Schilling North Sound Names that registered domain names of Uniregistry string; Emerald Names is a company controlled by Mind + Machines which registered domain names in its own strings.
Of course that means that about 30% of the registered domain names in these extensions on average, were registered by an arm of the registry not by domainers or end users.
Minds + Machines informs us that overall over 17,000 domain names of Minds + Machines extension were registered by Emerald Names to allow us to sell directly to the end consumer.”
“As part of the restructure of the business which has seen us closing down our retail operation, we are now moving these names out of Emerald and back into the channel. This is part of a longer term initiative to make our inventory far more available to the domain investor community.”
According to ntldstats.com Minds + Machines is the backend provider for over 755,000 domains with .VIP accounting for 455,000 of those and .London which accounts for almost 65,000 domains.
Here are the number of registry registered domain names (Emerald Names) that were deleted in those 13 domain name extensions that will hit the registrar market for in Q1 and the percentage of the total of registered domains in each of the 13 extensions that Emerald Names represented that were deleted.
.Rodeo 60% of its domain registrations 1,256 domains.
.Country 40% of its domain registrations 1,135 domains
.Vodka 40% of its domain registration 1,206 domains
.Horse 36% of its domain registrations 1,492 domains
.Garden 34% of its domain registrations 1,039 domains
.Fishing 30% of its domain registrations 864 domains
.Cooking 30% of its domain registrations 1,052 domains
.Surf 30% of its domain registrations 1,081 domains
.Yoga 16% of it’s domain registrations 1,288 domains
.Beer just under 16% of its domain registrations 1,992 domains
.Fit 14% of its domain registrations 1,348 domains
.Wedding 12% of its domain registrations 947 domains
.Casa 6% of its domain registrations 1,139 domains