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TheDomains.com

Looks Like At Least 4 Brands Paid Tens of Thousands Each To Register 6 .Shop Domain

September 2, 2016 by Michael Berkens

Yesterday, September 1, 2016, was the first day of the Early Access Program (EAP) for .Shop.

I found six .Shop domain registrations that were made on September 1 by 4 brand-holders.

It’s possible these registrations could have been made in the Sunrise period if the brands were registered with the Trademark Clearinghouse but Sunrise for .Shop closed on August 29, 2016.

First day of EAP registrations vary by domain registrar.

For example 101domain.com was charging $30,000 for a day one EAP fee (plus the cost of registration); while Name.com was charging $40,000 for a day one EAP registration

Here are the registrations I found:

COS.Shop and H-M.SHOP were registered by H&M Hennes & Mauritz AB of Stockholm both through MarkMonitor.com

Lego.Shop was registered by LEGO Juris AS through CSC Corporate Domains.

Loewe.Shop was registered by Louis Vuitton through CSC Corporate Domains.

Tsubaki.Shop and Tsubakimoto.Shop were registered by Tsubakimoto Chain Co through CSC Corporate Domains.

Of course there maybe other registrations which we will have to dig through but using 101domain.com rates that $180,000 in EAP fees; using Name.com it would be $240,000 in EAP fees.

We do not have access to the rate MarkMonitor.com or CSC charged for day one.

Filed Under: .SHOP, CSC, Domain Industry, Domains, Early Access Program, MarkMonitor, New gTLD's

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

« DOJ Says .Com Price Cap Will Remain At $7.85 Until 2024
The Daily Roundup for 9/2/16 »

Comments

  1. Ryan says

    September 2, 2016 at 3:08 pm

    All names could have been grabbed in GA, shareholders would not be happy about this total waste

    • janedoe says

      September 3, 2016 at 2:26 am

      30k is chicken feed for the companies in question.

      It can be written off as the cost of advertising.

      After all, they got mentioned here and will presumably score other mentions which can only benefit them.

      Hey look, someone said LEGO paying 30k for LEGO.shop was daft…but everyone who encounters that comment knows LEGO registered LEGO.shop and that may expand awareness further.

  2. Myron says

    September 2, 2016 at 4:10 pm

    .Stupid is as .stupid does

  3. Brad Mugford says

    September 2, 2016 at 4:12 pm

    Some of these “brand protection” companies seem to be using new gTLD as a great opportunity to bilk major companies for expensive, unnecessary domains.

    Brad

    • Ryan says

      September 4, 2016 at 5:44 am

      Perhaps they want to capture some of the people typing in “Lego.Shop” by accident on their phones rather than “Lego Shop.” This will be greater than the number of people typing in LegoShop.com by mistake! When two words have search volume, a certain percentage of people connect the words with a . by accident, rather than hitting the space bar. Unsurprisingly this is usually greater than the number of people making an assumption the site they want ends in .com.

      I have several gTLDs where the SLD and TLD form a heavily searched for word and they get traffic… more traffic than the instances where I also own the .com equivalent domain. Explain that, please!

  4. Nick says

    September 2, 2016 at 10:11 pm

    MarkMonitor monitoring how they can get money and waste their clients

  5. Sulabh Sharma says

    September 2, 2016 at 11:01 pm

    It’s just waste of money, in the name of brand protection.

  6. Jon says

    September 3, 2016 at 4:29 am

    Why would Lego pay the eap amount. When they could wait for the cheaper rounds, not saying they can’t afford it. But Lego is trademarked so it’s not like anyone else can register it.

  7. DotDot.DotandDot says

    September 3, 2016 at 5:48 am

    101 Went downhill after their acquiral; they are refusing transfer-out codes within the grace period; charging
    as much as 130 ( for a dot com ) in order to release the code.

    • Jeff says

      September 6, 2016 at 4:02 pm

      Hi DotDot.DotandDot,

      That fee is only applicable if the domain name in question is in redemption period, whether for renewal or transfer. That is not our requirement, that is an ICANN fee. If you would like to get in touch with me I can help you resolve your situation: jmartin@101domain.com

      Thanks,

      Jeff Martin
      101domain

  8. ada says

    September 3, 2016 at 6:23 am

    Took at .store how but is doing.
    Shop will do maybe just a little better.

  9. Michael Berkens says

    September 3, 2016 at 9:25 am

    UPDATE:

    I found 9 more 1st day registrations by brands

    challenger. shop;
    chanel. shop
    cheryls. shop ( 1-800-FLOWERS)
    marriott. shop
    marriottrewards. shop
    pegasus. shop (Home Depot)
    ritz-carlton.shop
    ritzcarlton.shop
    unicredit.shop (Unicredit S.p.A.)

  10. Filiberto says

    September 10, 2016 at 9:45 pm

    Someone has registered Cigar.Shop and the annual renewal fee will be low (around $ 44.99).
    Congrats !!!

  11. ZandStudio says

    January 14, 2017 at 1:38 pm

    Some Great TLDs that was Registered in 1st day:
    Aria.shop
    Directbuy.shop
    Macmall.shop
    i2i.shop
    Doorhangers.shop
    ePrint.shop
    iPrint.shop
    Southcoastplaza.shop
    Fashionisland.shop


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