Yesterday, September 1, 2016, was the first day of the Early Access Program (EAP) for .Shop.
I found six .Shop domain registrations that were made on September 1 by 4 brand-holders.
It’s possible these registrations could have been made in the Sunrise period if the brands were registered with the Trademark Clearinghouse but Sunrise for .Shop closed on August 29, 2016.
First day of EAP registrations vary by domain registrar.
For example 101domain.com was charging $30,000 for a day one EAP fee (plus the cost of registration); while Name.com was charging $40,000 for a day one EAP registration
Here are the registrations I found:
COS.Shop and H-M.SHOP were registered by H&M Hennes & Mauritz AB of Stockholm both through MarkMonitor.com
Lego.Shop was registered by LEGO Juris AS through CSC Corporate Domains.
Loewe.Shop was registered by Louis Vuitton through CSC Corporate Domains.
Tsubaki.Shop and Tsubakimoto.Shop were registered by Tsubakimoto Chain Co through CSC Corporate Domains.
Of course there maybe other registrations which we will have to dig through but using 101domain.com rates that $180,000 in EAP fees; using Name.com it would be $240,000 in EAP fees.
We do not have access to the rate MarkMonitor.com or CSC charged for day one.
All names could have been grabbed in GA, shareholders would not be happy about this total waste
30k is chicken feed for the companies in question.
It can be written off as the cost of advertising.
After all, they got mentioned here and will presumably score other mentions which can only benefit them.
Hey look, someone said LEGO paying 30k for LEGO.shop was daft…but everyone who encounters that comment knows LEGO registered LEGO.shop and that may expand awareness further.
.Stupid is as .stupid does
Brad Mugford says
Some of these “brand protection” companies seem to be using new gTLD as a great opportunity to bilk major companies for expensive, unnecessary domains.
Perhaps they want to capture some of the people typing in “Lego.Shop” by accident on their phones rather than “Lego Shop.” This will be greater than the number of people typing in LegoShop.com by mistake! When two words have search volume, a certain percentage of people connect the words with a . by accident, rather than hitting the space bar. Unsurprisingly this is usually greater than the number of people making an assumption the site they want ends in .com.
I have several gTLDs where the SLD and TLD form a heavily searched for word and they get traffic… more traffic than the instances where I also own the .com equivalent domain. Explain that, please!
MarkMonitor monitoring how they can get money and waste their clients
Sulabh Sharma says
It’s just waste of money, in the name of brand protection.
Why would Lego pay the eap amount. When they could wait for the cheaper rounds, not saying they can’t afford it. But Lego is trademarked so it’s not like anyone else can register it.
101 Went downhill after their acquiral; they are refusing transfer-out codes within the grace period; charging
as much as 130 ( for a dot com ) in order to release the code.
That fee is only applicable if the domain name in question is in redemption period, whether for renewal or transfer. That is not our requirement, that is an ICANN fee. If you would like to get in touch with me I can help you resolve your situation: firstname.lastname@example.org
Took at .store how but is doing.
Shop will do maybe just a little better.
Michael Berkens says
I found 9 more 1st day registrations by brands
cheryls. shop ( 1-800-FLOWERS)
pegasus. shop (Home Depot)
unicredit.shop (Unicredit S.p.A.)
Someone has registered Cigar.Shop and the annual renewal fee will be low (around $ 44.99).
Some Great TLDs that was Registered in 1st day: