Radix produced an infographic based on an ICANN survey to analyze how their new strings are doing with consumers.
Some of the ICANN results:
- 52% of surveyed consumers were aware of at least 1 new gTLD presented to them
- 7 out of 10 of new-gTLD-aware consumers had visited a site on a new gTLD
- Volume vs. Consumer mindshare: TLDs that top the charts in terms of domain volumes don’t necessarily own equal amount of consumer mind share
- Time in Market does not impact Consumer Awareness: The amount of time that a TLD has been live for is not proportional to the customer awareness for the extension
Radix delved deeper into how .online and .website fared with consumers.