Yahoo has bought the domain name TheVertical.com from Mike Mann’s DomainMarket.com
The domain name had a buy it now (BIN) price of $15,000.
The domain name was sold with Sedo handling the escrow services.
The brand protection company Mark Monitor is now the registrar for the domain name.
It’s interesting that Yahoo purchased the domain since its core business has been reportedly for sale for quite a while and Yahoo set deadlines for final bids for the company back in March and then April.
Both Verizon and AT&T are among those who reportedly made bids or expressed interest in making bids for company.
Yahoo Sports has a podcast called “The Vertical” which maybe the reason behind the acquisition.
In any event its a very good domain, one I would personally owned however I would have asked more for it (not to say I would have sold it for more)
It appears Mike acquired the domain name in 2012 from BuyDomains.com a company Mike used to own.
That’s one of the reason I don’t like to set BIN on my domains.
everybody would be happy to sell a domain for $15k 🙂
Not everybody but most domainers would definitely be happy selling TheVertical.com for 15K.
true, also because, sell a domain to a big company like Yahoo, is a sort of Gold Medal for a domainer (especially for a small domainer) since we must add the value of the (free) press-hype to the price of the domain
I believe Mike Mann does a pretty good job of pricing his domains.
I’m surprised Yahoo is making any acquisitions at this time.
Amazing
Company’s like Yahoo typically use a buying service so they don’t identify themselves to the seller
then, no one can blame the seller for a “so low” price for a domain sold to a so big company like Yahoo
BIN has got to be the only way you’d know YAHOO! was the buyer prior to transfer.
Who wouldn’t crank up a counteroffer 100k if YAHOO! was clumsy enough not to use a stealth negotiator in a domain purchase scenario other than BIN?
Compliments to DomainMarket.com for honoring the BIN.