Google Blocked 780 million bad ads in 2015

Google released its Better Ads Report 2015 and Mike O’Brien at Clickz.com brokedown the report. It seems that Google blocked 780 million bad ads in 2015.

From ClickZ:

Some of the main perpetrators include:

• More than 12.5 million pharmaceutical ads violating Google’s healthcare policy, which doesn’t allow misleading claims or products that haven’t been approved.
• Scammers – more than 30,000 of them – peddling supplements that promised impossible-to-achieve weight loss
• Nearly 7,000 phishing sites that trick people into giving their personal information
• Ads that trick people into interacting, such as those designed to look like warnings from the computer.
• Unwanted software that can slow down your devices or change your homepage. Google disabled more than 10,000 sites like this, as a result, reducing unwanted downloads from ads by 99 percent.
• Counterfeiters, such as those selling imitation watches or Canal Street’s finest “Louie Vitton” bags. More than 10,000 sites and 18,000 accounts were suspended for this.

The article goes on to discuss what Google plans to do in 2016.