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TheDomains.com

CES Conference Drops Its Domain Ce.org For CTA.Tech

November 27, 2015 by Michael Berkens

The Consumer Technology Association (CTA) parent company of the giant electronic show, CES which is held every January in Las Vegas, has dropped its 2 character .org for a new gTLD, .tech domain name

The Consumer Electronics Association (CEA), the non-profit organization unveiled its new name, the Consumer Technology Association (CTA) and introduced its new logo on November 11th.

The company previously used ce.org which now redirects to cta.tech, its primary domain.

Jeff Joseph, VP of Communications and Strategic Partnerships at CTA said :

“As we researched top level domain names to accompany our recent rebranding, we quickly realized that dot tech was the most appropriate and accurate. The domain clearly aligns with and reflects our vision of our organization and today’s consumer technology industry – fresh, expansive, pioneering and innovative”

The domain was registered at $130 on the last day of the Early Access Phase through Go Daddy.

It is possibly a first wherein a two character domain in a legacy TLD has been organically replaced with a three character domain in a new gTLD

In a press release today Radix the domain registry for .Tech announced that Viacom, started using its domain viacom.tech. to showcase projects like the apps developed for its brands like MTV, Nickelodeon, Comedy Central etc that were previously on a sub domain tech.viacom.com

The domain viacom.tech was registered as a part of the .tech sunrise and is a great example for businesses that nTLDs don’t need to replace their primary domain name.

Alongside good adoption from end users and pioneers, .tech registrations have been growing at a healthy rate too which is close to 20,000 domains in less than 4 months.

Filed Under: Domain Industry, Domain Names, Domains, New gTLD's, Radix Tagged With: CES, CES show, domain, Domain Industry, domain name, domain names, new domain extensions, new gTLD's, rebrand, rebranding, tech

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. Louise says

    November 27, 2015 at 1:59 pm

    Interesting! I recognize ces, but not cta, so I checked ces.tech, and that redirects to:

    cesweb.org

    so, go figure! Slamming website design.

  2. SoFreeDomains says

    November 28, 2015 at 1:21 am

    This is another achievement for one of the ntlds, hopefully, we will read more of this.

  3. ED says

    November 30, 2015 at 8:03 pm

    CES is the world’s largest celebration of cutting-edge technology and forward-thinking companies. It’s no surprise they ditched .org for a new TLD that better reflects the spirit of CES and the future of the Internet.


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