Two new gTLD’s launched into general availability (GA) yesterday .Live and .Studio both owned by Rightside (NAME) and one launched Tuesday offered by InterNetX; .SRL
Including domain names registered in the Sunrise period by trademark holders and those registered in the Early Access Program (EAP) where registrants paid an extra fee to register domain names before (GA); here are the totals for each new domain extension after the first day of GA where domains could be registered on first come, first served basis:
Live 3,470
.Studio 2,032
.SRL 232
I personally pass on both Rightside extensions.
For me .Live is on the wrong side of the dot except for SaturdayNight.live which the registry wisely reserved and shouldn’t be registered by anyone but NBC
There are some naturals with .Studio like recording.studio and dance.studio both those domains are platinum priced domain names. Others like Ballet.Studio at $1,250 a year is not a domain investor’s play.
.SRL is the abbreviation for “Sociedad de Responsabilidad” or “Società a Responsabilità Limitata”. The domain extension .SRL is directed especially to limited liability companies in Spanish and Italian speaking countries, who have chosen the legal form of an “SRL”. .SRL Domains are only available to companies, which are administered i.e. as Sociedad de Responsabilidad Limitada or Società a Responsabilità Limitata.
These are not particularly viable extensions since their consumer/business relevance is comparatively small. I had not thought about this in a long time, but Microsoft used to have services at Live.com. I just checked and they’re still offering email on that site.
As a tld, hard to see how that could gain traction unless something like live music streaming became commonplace,i.e. yourfavoriteband.live. Then again, maybe comedy clubs streaming live performances, etc.
Not a fan of premium registry prices, I managed to get 1 .live at reg fee and even that had the letter s at the end of it, the single word without the s would have cost 60k originally, but after I had registered a variant of it, they turned down the price to the single word to $750 a year, making my reg worth I guess a little bit less.
It’s crazy, they took literally everything that was worth while and put a hefty price tag to it, I mean I understand they gotta make money too, but why not let some of the cool hacks and premiums go ? That’s what gets more people to invest in your domain. Oh well.
@AUS31 – That’s a good point. For example, .news has that needed balance in which many are available at reasonable reg fee, but a good number are also held back as premiums. Over 500 .news got reg’d yesterday and the total number is now over 30,000. So that model appears to be working fairly well.
.LIVE works well for concerts and music tours. On any given night, there are a lot of those happening.
If I were going to see Kiss or (more likely) Evan Parker, then I wouldn’t be surprised to see EvanParker.live or (more likely) Kiss.Live used in promotions.
That angle is no use for domainers because it’d be a clear-cut case of cybersquatting. But I anticipate seeing this and would consider it a smart option – although ideally backed by a matching .COM (e.g. KissLive.com).
Joseph
Yeah I agree if your an act or a band or a tour .live is fine
But soccer.live is backwards so is music.live or baseball.live or football.live
better the otherway
@Michael Berkens,
I see your point. Phrases like “live music” and “live nude zoo animals” are more idiomatic.
Still, we’re all used to seeing posters for
[Performer(s)]
Live
[Where] [When]
So that word order is pretty familiar – maybe familiar enough to spill over into other contexts like Soccer.live / SoccerLive.com. Leading with the most important term (“Soccer” in this case) can also help with quick visual name recognition.
Not everybody will like the same bands or the same name styles. Personally I think some of those examples of reverse order can work with .LIVE. Just a matter of personal taste.
God knows there are a lot of really ugly backwards domains in some extensions! Somehow I find .LIVE more palatable this way than others.
shower.live premium priced at $149 makes sense following Facebook’s recent report that 15% of it’s users are aiming a camera at themselves in the shower.