The .LGBT domain registry operator Afilias announced the launch of the .LGBT Pride Program in celebration of two recent victories for LGBT equality: the U.S. Supreme Court’s ruling regarding the right to marriage equality in the US, and Ireland’s legalization of same-sex civil marriage.

From today through October 11, 2015, National Coming Out Day, every new .LGBT web address registered will trigger a US$20 donation from Afilias to the It Gets Better Project.

.LGBT is the new and the only top level domain (TLD) designed to serve the lesbian, gay, bisexual and transgender (LGBT) community.

“In the few short months since its launch, over 1,000 community members, LGBT-focused businesses, and LGBT-welcoming organizations have already registered their web addresses in this dedicated domain.”

“The It Gets Better Project is one of the most influential voices in the global LGBT community. It helps LGBT young people who are struggling with issues surrounding their sexual orientation and/or gender identity get through their adolescent years by showing them it gets better and helping facilitate the changes to make it better! Since their inception, more than 60,000 user-generated, hope-inspiring videos have been submitted to the Project which have collectively generated over 60 million views!

Roland LaPlante, Chief Marketing Officer of Afilias.is quoted saying:

“The new .LGBT Internet address has been about inclusion from the start. And with great news about marriage inclusion and equality on both sides of the Atlantic, now is the time to celebrate, during our Pride Program celebration, we are dedicating a portion of .LGBT sales revenue to the It Gets Better Project, a community initiative that has helped so many LGBT teens navigate the difficult time of adolescence.”

Brett Peters, Director of Communications of the It Gets Better Project.is quoted as saying:

“We are proud to partner with the .LGBT team during this historic period,” said  “The success of the .LGBT web address is further evidence that global support for the LGBT community — and LGBT youth — comes in all forms. We encourage all our friends and supporters to get their own .LGBT address during the Pride Program, as each registration generates a donation to the It Gets Better Project.”