According DnJournal.com, Diamond.com it is the 5th highest all cash domain sale of all time.
“If you consider that in nine years, the market has gone up, we hope for a better number than [the previous sale],” says Paul Nicks, senior director of aftermarket at GoDaddy. “If you look at the top end of the domain market, it’s all generic.”
“We are trying to identify folks who are either in the industry or outside,” he says. “Diamond is very versatile. It can also be used for credit card rewards or things of that nature. We want to make sure this gets the white glove treatment it deserves.”
Shmuel Gniwisch, former ice.com CEO, says his company wanted to sell the domain, as it is “slowly getting out of the online business.
According to the owner of Diamond.com the site gets “thousands of visitors each month and we are not spending any money. People feel it’s a destination to start off with.”