Uniregistry has won a three way battle for the new gTLD .Mom.
Both Google and United TLD Holdco Ltd. which is now Rightside, have withdrawn their application with ICANN.
.Mom was scheduled to go to an ICANN Last Resort Auction later this month.
Here is how Uniregistry describes the extension in their ICANN application for .Mom
ʺGod could not be everywhere, so mothers were created.ʺ — Proverb
Mothers are the most celebrated members of our society. They give birth, provide nurture and comfort, and sacrifice in order to raise children.
Mothers have an extremely active presence on the Internet, seeking and providing advice, tips, reviews, and social connections. They use the Internet to organize the lives of their families, support school-age academic and sports programs, and connect with friends.
Uniregistry hopes to honor all mothers by providing them with their own online space in which they can build a personalized online identity and find services catering directly to them.
The mission and purpose of Uniregistryʹs .MOM gTLD is to be the pre-eminent general and generic Top Level Domain (gTLD) choice for mothers.
When the top-level domain ʺ.MOMʺ is appended to the end of domain name, users will know immediately that the site or email is in use by a mother. A registrantʹs choice of .MOM as a top-level domain will provide a lens through which a viewer will see the associated content.
Top-level domains with specific semantic meaning, like .MOM, will thrive when operated by a neutral registry-services provider like Uniregistry.
A specialized top-level domain string, like .MOM, immediately conveys the purpose for which the user is seeking to access a site.
Registrants who might get lost in a larger, undifferentiated TLD, and who seek to convey the specific purpose of the site or services, or who are unable to find a satisfactory SLD within existing TLDs, will find it easier to reach potential users.
.MOM will be a specialty gTLD, with a flat pricing structure and fixed renewal costs, with no material price increases for the first five years.