Who Has the Most Valuable Search Traffic ?

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Matt Southern wrote an article on Search Engine Journal that included an infographic on who has the most valuable search traffic. His takeaway from the data was:

It’s interesting to note that the site with the most valuable search traffic, Wikipedia, is one that does not attempt to generate a profit from its traffic.

Besides that one outlier, the results are more or less what you would expect for each vertical. Some other surprises to me was the value of Yellow Pages’ search traffic, and the fact that Instagram has fairly valuable traffic for a network that exists primarily as a mobile app.

Sites that focus on providing users with decision-making information seem to, for the most part, have considerably more valuable traffic than sites that focus on selling products. For example, TripAdvisor’s traffic is 4 time as valuable as Expedia’s.

seo-traffic

Comments

  1. Jeff Schneider says

    Hello MHB,

    Expensive and ineffective SEO Manipulation is of little concern to (.COM URL Centric Marketers) . Their Traffic numbers supersede the need for SEO Manipulation to get traffic.
    Search Engine Marketing does not enjoy the Strategic Competitive Edge that (.COM URL Centric Marketing) does. Far from it in fact the Googles and Facebooks that offer only searchable content destroy your Descriptive Brand. (If you want to beat or best these large conglomerate search content companies you need to follow their lead into the .COM Traffic Lane they are in !!!

    We find it extremely interesting when it comes to Googles effectiveness with its search traffic. Google and its click are without question trying to strangle the .COMs unquestionable Traffic Superiority, through its failing GTLD strategy. Frank Schilling even went so far as calling the .COM communities resistance BUZZKILL. Really Frank? You mean more like Truthkill don’t you?

    We as Marketing Strategists suggest Frank take off his sunglasses, take a breath and start divesting away from the GTLD experiment before he has no choice to change course back to buying Commercially superior .COM properties in the Secondary Market.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)