A frequent commenter on TheDomains Tom Gilles is the founder of New Dot Media, LLC, his company published a press release relating to an educational website TheNotComRevolution.Guide.
An educational website, http://TheNotcomRevolution.Guide, has been launched by New Dot Media, LLC to help internet users better understand and navigate the new “Not Com” Internet. The website provides insight and tips for consumers, businesses, parents, and professionals regarding the epic expansion of web domains.
The homepage of the website features a new video that Google, in collaboration with Donuts Inc., have produced in preparation for what is expected to be a large scale marketing campaign to raise public awareness about new “Not Com” web domain extensions. (link to video in the release not found).
The Devo song, “Freedom of Choice”, sets the scene for the video that features hundreds of “Not Com” domain extensions that are now available for use in place of dot-com in website addresses.
“Not Com domain extensions offer greater selection and semantic value for those wanting to create an online presence,” according to Tom “Not Com Tom” Gilles, Founder of New Dot Media, LLC. “At over 120 million used up already, the .com extension is exhausted. Most every reasonable .com address is long gone.”
“New suffixes can also make for better use of the space to the right of the ‘dot’ in a web address. ‘com’ means nothing, adds nothing. Now you can use that space to tell visitors something about yourself,” Gilles continues.
The internet addressing system is in the midst of a monumental and transformative shift as over 1000 “Not Coms” are coming online. Where today internet users are accustomed to seeing websites that end with .com, .net, .org, or .gov, soon there will be websites with addresses like TexasHoldem.Poker, Search.Google, ‘Shop.Amazon’, or, ‘Picasso.ART’.
Thanks for the post Mike.
Your readers should understand that the website has been updated since the release. The video on the homepage is not related to Google or Donuts in any way. It is our own production.
Apologies Ray. I should know not to assume Mike authors all posts at The Domains. Keep up the good work!
You have a nice clean site, but your domain name is horrible TheNotComRevolution.Guide ?
You would think with 1000 different extension choices, you are doing the entire GTLD injustice if that is the best you can come up with.
TheNotComRevolutionGuide.com is available LOL
Thank you Mike!
Actually, we felt that the .Guide TLD fit the content and purpose of our site perfectly.
The website is meant to be a guide to the Not Com Revolution. So we were able to shorten our url by eliminating three unnecessary and nondescript characters and make an authoritative statement employing the right side of the dot.
maybe i’m stupid but you should of just went with notcom.guide or something like that. though it doesn’t even seem like much of a “guide” to me.
Not stupid at all. notcom.guide is still available. That’s the beauty of it all, millions of new domains for businesses and consumers to use how they like.
The hope for the site is that it serves some use in acclimating the public to a new naming landscape. If it’s successful to that end to any degree, we are pleased.
Interesting campaign, but I think consumers will reject the “Not Com Revolution” because they don’t want to have to remember both sides of the dot – especially with so many choices now on the right side. Apart from some distinctive and appropriate exceptions they will generally prefer .com sites because it’s easier to just remember the left side, .com.
With .com sites the brand is simple, to the left of the dot, and can be very unique. A video production company can be at Americamera.com and simply refer to themselves as “Americamera” as everyone will then look for them at the .com. If they choose Americamera.video, however, then even if they get a trademark on “Americamera” they will need to brand themselves as “Americamera.video” so as not to have people look for them at the .com. Their brand will then be weakened as it will be one of so very many which include the word “dot” (in addition to being one of many, in this example, which use the prefix “Ameri”), plus some people will think they were either stupid or broke not to have gotten the .com.
I was wondering if Tom would like to share how many of the new gTLD domain names he personally owns? Or domains affiliated with his company?
“soon there will be websites with addresses like TexasHoldem.Poker, Search.Google, ‘Shop.Amazon’, or, ‘Picasso.ART’.”
I’m sure there will be, but who’s going to remember all of this. Imagine if you had no feature on your iPhone to store phone numbers, and every one of your local friends, every one of them, had a different Area code, how many of those numbers are you going to remember by heart? I believe a lot of investors are putting a lot of faith into the general/casual internet using community that everyone had no problems where words begin, dots, end and new words begin.
We shall see.
Excuse the typos, but I believe most get the point. The main reason why the domain name aftermarket exists is because there is the desire for a domain that is memorable and cannot be forgotten. The whole gTLD concept defeats the this purpose by adding dots in the middle of key phrases. The only domains that have any potential are 1 word domains that suit the extension perfectly, and these are not a limitless supply. After a few years when all of the 1 word domains are taken, do you think forward-thinking businesses and entrepreneurs are going to opt for 2 and 3 word .whatevers when those can be acquired on a .COM today? I don’t, I’m sure people who own a portfolio of hundreds of keyword.gTLDs will disagree. The supply and demand argument doesn’t hold weight because if you check today, there are thousands of solid keyword combinations available to be registered on extensions that have been available for over a decade. Do you think by throwing more in the mix is going to change things or make people desire a .COM that much more to avoid all of the confusion of being in a pool of thousands of .whatevers
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