Its been less than an hour since we posted Godaddy’s new Super Bowl Ad and social media is already weighting in on what might go down as one of the worst marketing blunders of all time.
Just go to Twitter and search for the hashtag #GoDaddyPuppy and you will see that the vast majority of people who are commenting, hate the commercial.
I know hate is a strong word.
But that is the word.
Now we have a outcry against the commercial for promoting puppy mills with hash tags like #boycottGoDaddy #BanPuppyMills #adoptdontshop; #notcleverorfunny.
Plenty of #fail to go around too.
I don’t know how many genius it took to come up with the idea that somehow people want to see a lost puppy who goes through hell and high water to get finally get back home only to get sold off by a heartless owner and then want to do business with the company that promoted the concept.
Or use that company to register a domain name.
We opened the poll up on the right side of our blog and 75% of the voters already say they hate the ad and judging from Twitter it is unlikely to get any better.
Its one thing not get a commercial or like it or think it’s ineffective, but people are understandably having a very negative reaction to the commercial and the company .
If I was Godaddy I would pull the ad before over 100 million people are subjected to watching it on Sunday
#NoBueno
this would be the perfect set up if they had an alternative ending where the puppy was welcomed home with absolute delight… maybe even to set up his own website with keyboard cat. ten seconds of film… still not too late.
too much thinking to rationalize the ad – contrary to those who buy their domains from godaddy – having no clue
Not everyone buys domains to resell them, lots of choices, and people want to be heard so they take their business elsewhere.
They are trying very hard on the commerce end, if they wanted to use a lost dog, they could have setup a site of a lost dog, and get emails, or contacts from people who have seen the dog.
You are not going to win people over by using the loyalty of a dog, and then selling him off to the highest bidder online.
https://www.change.org/p/go-daddy-pull-the-2015-superbowl-ad heres one petition.
https://www.change.org/p/go-daddy-remove-the-super-bowl-2015-commercial?recruiter=58608614&utm_source=share_petition&utm_medium=facebook&utm_campaign=autopublish&utm_term=des-lg-no_src-reason_msg&utm_content=ci_fb_share_title_text%3Acontrol heres the other one
Please take the apostrophe out of your headline. You’re a journalist for crissake. People do not hate “it is” Superbowl ad. They hate “its” Superbowl ad.
Thank you!
It is a shame that they were aloud to post this ad it also shows animal cruelty a puppy being tossed from the back end of a truck having to go over train track being in the rain just to get home to be sold what a shame I hope these people get their ad remove
The Outrage Works: Godaddy Follows Our Advice & Pulls The #Godaddypuppy Super Bowl Ad
http://www.thedomains.com/2015/01/27/the-outrage-works-godaddy-follows-our-advice-pulls-the-godaddypuppy-super-bowl-ad/