.ORGANIC domain operator Afilias today announced the results of a poll in which “nearly 70% of respondents believe that some companies are misrepresenting themselves as “organic” to command a premium price, and 60% would like a reliable way to distinguish real organic providers online from the pretenders. That’s why almost 60% of respondents claimed they would be more inclined to visit a site on .ORGANIC, which is restricted to verified organic entities, than legacy .COM sites when searching for organic products.”
“The research showed the depth of confusion consumers feel when searching for organic products online: 43% of respondents acknowledge that they can’t easily differentiate who’s truly organic and who’s not when they are researching or shopping online; whereas only 5% claim they don’t have such a problem. 69% think companies should stop associating themselves with the term “organic” if they are not.
1 in 4 consumers believe that true organic companies and products SHOULD have a .ORGANIC web address, as only verified organic entities are allowed to have one.
Afilias commissioned independent research agency YouGov to undertake this research. Conducted in mid-November 2014, the research surveyed over 3,200 U.K. and U.S. Internet users (2,057 and 1,147 adults respectively). The findings were sampled and weighted to be nationally representative of each nation (adults aged 18+).”
Despite the results of the survey, as we sit today, there are only 396 domain names registered under .Organic according to ntldstats.com