Secret.ly Bought For $3,500 On Sedo 9 Months Ago Raises $25 Million At $100M Valuation

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It was just back in March that the New York Times chatted about, what was at that time, a 5 week old app called Secret which uses the domain name Secret.ly

Today the company announced it has raised an additional $25 Million dollars, on top of the $8.6 million the company announced it raised in March from a number of well-known investors, including Alexis Ohanian, a founder of Reddit, and Bing Gordon of Kleiner Perkins Caulfield & Byers.”

“Secret connects people anonymously through their address books. Messages appear only as from “friend” or “friend of friend.” Juicy posts that receive a lot of likes or comments also appear occasionally, identified simply by the city or state where they originated.”

Yesterday according to the New York Times, released “a new version of the application that will allow people to sign up for Secret and find friends using their Facebook credentials. Previously, the service relied on a user’s address book and list of contacts to find friends and see their Secret posts.”

The company also introduced “collections” that will help organize messages posted on Secret and make it easier to browse by topics, such as humor, dating or food.”

The company also announced on Monday that it raised an additional $25 million in venture financing from a number of esteemed firms and angel investors, including Index Ventures, Redpoint Ventures, SV Angel and Fuel Capital.

“The new funding puts the valuation of Secret, a six-month-old company, at higher than $100 million.”

The domain name Secret.ly was sold on Sedo.com In October 2013 for $3,500.

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  1. Jeffrey A Schneider says

    Hello MHB,

    This will undoubtedley flood the owners of the .Com Grid Address Secret.com. with the .Com traffic responders. You the .Com traffic Url Secret.com, are benefactors when and if you monetize your coming traffic. Congrats for your excellent decision before the fact. Kudos

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Contact Group) (Domain Master)

  2. DNPric.es says

    Back in August last year, the auction only got one bid. Most probably the seller pushed it to the auction after receiving an offer. This sale was quite of a bargain.

    @Jeffrey: traffic loss works both way.The rise of ****ly.com boosts ****.ly as well.