CentralNic announced today that they have launched the BuyDomains.London A “website for Small SMEs to obtain their .London domain names” taking aim “at the “75% of London’s 841,000 SMEs that will fail to register for a .London domain name before the 31 July deadline”.

For only £39.00 per year, Londoners and London-based businesses will get from BuyDomains.London:

– A .London domain, which tells local customers and visitors alike that you’re located in London

– A professional two-page website which allows you to publish content for free, with no technical knowledge

– Responsively designed to look great on computers, tablets and phones

– Features including a choice of customisable templates, integrated Google Maps, PayPal, Facebook, Twitter, YouTube and LinkedIn widgets

– Free hosting

– Plus you can redirect your emails to your new .London domain name for free too

CEO Ben Crawford commented

“London has the potential to be the global capital of the 21st century – to the immense benefit of Londoners, and importantly SME owners. The fact that so few London businesses have their own websites is therefore a lamentable lost opportunity for London’s SMEs to participate in the internet revolution. Having your own website is not only the gateway to doing business globally, it’s also increasingly become the key to doing business locally, as London residents and visitors armed with smartphones and tablets now use the internet to look up a shop’s address, to find a tradesman, book a mini-cab or order a takeaway. Small businesses in London need their own websites just to keep their existing customers, and to have any prospect of winning new ones.”

Buydomains.london, is an official partner of Dot London, and has launched the campaign to run throughout July 2014, aiming to “Get London businesses online”.

All London-based SMEs that sign up for a .London domain name via BuyDomains.London will receive a free professional one-page .London website.

The benefits of this free website will allow the registered businesses to publish free content online with no prior technical or internet content experience. Ben Crawford hopes that this campaign will encourage more London SMEs to get online, and improve their marketing potential by kick-starting their online presences.

This campaign is being launched by London-based CentralNic plc through a strategic partnership with British web design company BaseKit.

If you’re thinking that BuyDomains.London may run afoul of Name Media, Inc. trademark in the United States, Name Media’s trademarks seems to be on the term BuyDomains.com rather than just “Buy Domains.”