Kate Vinton from Forbes is out with an article today on the .Trust extension and can it make the Internet safer ?
From the article:
Describing the internet as the new Wild West, NCC Group hopes to create a secure “gated community” though a new generic top-level domain (gTLD), aptly named .trust. The British security company hopes the new domain will be an elite island of safety within the dangers of the Internet for companies willing to pay to use the domain. In a world of ever increasing cybersecurity risk, however, it remains to be seen what level of security this new domain will be able to achieve.
Roger Rawlinson, Managing Director of the NCC Group assurance division, believes the new domain will be setting the bar high when it comes to internet security. NCC Group says it has been working on the details of .trust for several months with its partners, having acquired the rights to the .trust domain from Deutsche Post in February 2014. While Rawlinson declined to mention the names of these partners, he says they have “some of the best brains in the [security] industry.”
NCC group expects their partners to be the first to use the new .trust domain. Rawlinson says the domain will draw companies who place a high value on security, including banks and retail companies, creating a “coming together of mutual interest.” Unsurprisingly, this security will come at a cost. Annual subscriptions cost $150,000, which gives the customer one .trust domain and two sub-domains, in addition to a $25,000 fee for implementation service the first year.
While .trust may prove more secure for the companies willing to pay for its service, it is unlikely that the individual internet consumer will be much safer overall because of .trust, at least for now. Thanks to the plethora of websites and companies holding our personal information—from banks to healthcare to online stores to email accounts—having a few companies with a safer domain will only marginally increase a person’s overall Internet security.
Read the full article here