Internet giant Mail.Ru Group bought the domain name My.com very quietly sometime between October 2012 and April 2013.
The domain was registered under privacy at Moniker.com for many years until it changed to Tip Powers of My Acquisition Corporation in September 2012.
In October 2012, the whois changed again to the the brand protection company Marksmen.
It wasn’t until April 2013 until Mail.Ru Group showed up as the owner of the domain.
Its not exactly clear if Marksmen acquired the domain immediately in October 2012 for Mail.Ru or if they were separate transactions whereby the domain name sold twice.
What is clear another great two letter domain name was sold for what we can only assume was an amount into the seven figures, if not the eight figures.
The sale of My.com did not seem to get reported anywhere, which is why we say it was bought “quietly”
For the record the first blog post on the My.com company blog was made in November of 2013.
Here is how My.com descries the site
Meet My.com U.S.
Hello, world!
At My.com, we are creating exciting mobile communications and entertainment services and apps.
Like so many techies, we often get that there-should-be-an app-for-that feeling, so we create that app for our users and us. Although our office is located in Silicon Valley, many of us work in Moscow at Mail.Ru Group where we are the largest Internet company in Russian-speaking countries. We have a worldwide community (100 million fans and counting!) who use our services every month and this has given us tons of experience in communications and gaming. Based on the feedback our community of fans provide and using our 15 years of experience, we’ve began the development of new products for the U.S. market.
We have the passion and environment of a start up with the backing and credibility of Russian Internet giant.
Want to know more? We are going to share a lot more in our official blog. We hope to hear from you.
Hat Tip: Andrew Rosener of MediaOptions.com
And another one bites the dust…
Would love to know exactly how many LL.com domains are left, not in the hands of mega corporations?
Killer name being used for exactly the right product & service.
@Drew: here is the answer [ qz.com/202112/xiaomi-just-spent-3-6-million-on-two-letters/ ]
Re: my.com, would you really trust mail.ru to host your emails???
@Larysa,
That’s a cool infographic. Thanks!
That infographics is incorrect in many names. For example CO.COM is taken and used by registry that selling subdomains.
Anyway, Drew’s point above is clear message saying that only few LL.com are still available for resale and certainly their value grows every day. One by one these best of the best names are acquired by large corporations. With nTLD having blocked all LL.shit names, there is very high chance that MY.COM was sold for some eight figures.
Wow, LL.shit — really now, do you have to be so, um… appropriate?
Not only nTLDs, but LL.TVs as well. The exceptions are LN.TVs.
Might be interesting to know that the best LL.COM currently on the market is WE.COM so there is at least one very hot LL.COM domain in play maybe for some large corporation to snap up for 8 figures?
Right of the Dot is brokering QM.com high bid is $260,000 post is going up next week
Whoever owns LL.com name and sell it less than $3MM is stupid or in need of money. Patience is essential in this category.