Go Daddy is expanding all around the globe. The company now Supports Localized Product & Support in 37 Countries, 42 Markets, 44 Currencies & 17 Languages.
Go Daddy put out a release announcing some of their expansion plans.
GoDaddy, the world’s largest technology provider dedicated to small businesses, today announced its continued expansion into international markets. After beginning this international expansion fewer than two years ago and a recent successful release across Latin America, GoDaddy is now extending its offering more broadly across Europe.
“In a single day, we turned on support for customers in 21 new markets. This release represents our continued commitment to support small businesses with a completely localized offering.”
With today’s announcement, GoDaddy is offering localized products and support in 14 new languages. New countries served with this expansion include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Netherlands, Norway, Poland, Portugal, Russia, Sweden, Switzerland, Turkey and Ukraine. GoDaddy established its presence earlier in Europe with support for United Kingdom, Ireland and Spain.
GoDaddy’s expanded global footprint offers products and support in 42 markets, 44 currencies and 17 languages. GoDaddy’s goal is to empower small businesses around the world. As part of this effort, the company recently hired new regional heads in EMEA and LATAM, developed a highly localized marketing and advertising presence, and is adapting appropriate products to international markets.
“GoDaddy is ‘turning the lights’ on for small businesses all across Europe. We believe small businesses are an economic driving force globally, which is why GoDaddy is committed to offering the individualized service and support necessary to empower those businesses for success,” said GoDaddy CEO Blake Irving. “In a single day, we turned on support for customers in 21 new markets. This release represents our continued commitment to support small businesses with a completely localized offering.
Keeping with the transformation from Bob Parsons to Blake Irving the company is looking to be the go to resource for small business all around the world. With an upcoming IPO the company is obviously looking to grow their bottom line and products with higher margins than domain names seem to be the recipe.
Go Daddy will certainly face competition in local markets who may still see them as the loud, provocative, flamboyant marketer, with banned tv commercials. They will have to stick to the message that now its “GO TIME” and its all about small business.
I have noticed more Godaddy advertising on the Spanish novelas my wife watches. I didn’t think the Spanish version of the Superbowl ad with the bodybuilders running toward a tanning salon was that effective. However, they have a new commercial out in recent weeks which I believe is much better at marketing Godaddy as a one-stop solution for having an online presence.