DJChuang.com did a small article on companies actively using a .clothing domain. They also noted what the sites used to be, A couple redirect to the .com as expected. LocalUnderdog.clothing which used to use LocalUnderdog.com does not even have the .com pointing it just does not resolve.
One, CountryWear.clothing is noted as used to be HorseandHoof.eu, now there are no redirects, both sites are the same, they say they are redirecting horseandhoof but that is not happening yet.
They used a quote from TalkBusinessMagazine.co.uk
Karl Brown, founder of Horse and Hoof, www.countrywear.clothing, said: ‘Our website address previously was www.horseandhoof.eu. Although a great name it wasn’t quite what we were looking for, and so as soon as I saw the new top level domains available I knew a .CLOTHING domain would be far more beneficial for us. I wanted something more appropriate, so that when customers searched for related terms our web address would come up immediately. That’s why I chose COUNTRYWEAR.CLOTHING and I was so pleased when we got it – I immediately redirected the domain! It supports our aim to simplify our customers online shopping experiences.”
BlackSwan.clothing was BlackSwanClothing.com, if you go to the .com it shows the same home page but the rest of the navigation when clicked upon takes you to .clothing pages.
Astra.clothing was astraclothing.com and they actually redirect the .com to the .clothing.
These are the types of registrations and uses those selling new extensions are hoping for, the question is will there be enough of this activity to make the strings a viable business, year in and year out ?