This week we did hear from some companies within the new gtld space and what kind of demand they were seeing.
Donuts put out a blog post yesterday where they said they have already received total orders and commitments over $5million. Now some of this number is most likely including the DPML product that Donuts is offering trademark holders.
The DPML works like this: (Courtesy of 101Domain.com)
How Does DPML Work?
Brand owners must submit an exact match of their mark(s) to DPML, or a term that contains their exact match mark(s). Once a term is accepted to DPML, that term is blocked from registration in all Donuts TLDs for an initial period of five or ten years. A DPML subscription then can be renewed in increments of one to ten years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality.
How Does A Trademark Holder Buy A DPML Subscription?
The trademark holder must first register a mark with the Trademark Clearinghouse (TMCH). The mark must be registered according to the “use” standard, which is the same standard for registration during the Sunrise period.
The DPML must be purchased through a registrar offering DPML. Pricing on 101 Domain.com
2,995.00 USD / 5 Years 5,695.00 USD / 10 Years per name.
Go Daddy
Go Daddy has also mentioned some numbers with regards to the new gtlds. In the piece in the Los Angeles Times, Mike McLaughlin was quoted as saying,
GoDaddy is expecting a rush of buyers and already has 25 extensions available for preregistration. So far, “thousands and thousands” of people have preregistered, with .guru and .photography endings being the most popular, McLaughlin said.
The LA Times piece also stated that many people they spoke to were not aware of the program but that some did say they would consider switching. One bike shop owner did say when available he would switch to a .bike.
“thousands and thousands”
“thousands and thousands”
“thousands and thousands”
OF SUCKERS
ALL of them will fall into the pit of dot mobi losers.
gatesletter.com
gatesletter.com
gatesletter.com
gatesletter.com
gatesletter.com
Exactly as I thought. It’s like 2001 times one thousand. And believe me, that’s a lot. If my math is correct.
I would have expected hundreds of thousands. Or tens of thousands. But thousands? Sounds small
In my experience, when you have to resort to generalities like “thousands and thousands” it is because you don’t want to face the consequences of being more specific. In this case, thousands and thousands is probably 1,000 or 2,000. And a lot of those are probably large companies making defensive regs because this small amount of money means nothing to their bottom line.
I do agree Dominator, Go Daddy should be able to come out with a number, we have 10,000 pre regs or 100,000 pre regs. Its like when a domainer sells a domain for $100 and says I sold it for xxx, that could mean $100 to $999 just say how much.
Imagine in business, someone giving you the number to his/her office and them telling you, their extension is 505-346-9999. That’s the equivalent to most of these new gtlds. Anyway, I agree, godaddy should be able to give a nice round number. Have Jean Claud Van Damn come out and be like “we got 10,000 pre regs already…its go time!” Something.
In their blog post, (link in article), Donuts suggests that if you have a trademark, be sure to get listed in the Trademark Clearinghouse. This will block your trademark from being registered across all Donuts gTLDs.
And the best part… it’s only $150 per trademark per year. It’s great to see how much they care about trademark owners to offer this service. Makes you feel all warm and fuzzy inside.
Grim its $150 for TMCH and then you can pay for DPML
Brand owners must submit an exact match of their mark(s) to DPML, or a term that contains their exact match mark(s), as evidenced in a TMCH issued SMD file (defined below). Once a term is accepted to DPML, that term is blocked from registration in all Donuts TLDs for an initial period of five to ten years. A DPML subscription can then be renewed in increments of one to ten years. A domain blocked by DPML is not functional, meaning it may not be used for a website URL, e-mail address or other type of domain-related functionality. See below for examples of acceptable and unacceptable DPML terms.
At 101 Domain that will cost you 2,995.00 USD / 5 Years 5,695.00 USD / 10 Years
There is also an override for the DPML so if someone else has a trademark.
A DPML block on a specific domain may be overridden and the domain registered by a mark owner with Sunrise rights to the applicable domain (a “DPML Override“). A DPML Override can be performed at any time and can be initiated by a mark holder of the DPML blocked term. The party performing an DPML Override must have an exact match, Sunrise-eligible trademark for the domain (i.e., the overriding party must have a valid SMD File issued by the TMCH).
So if Apple Computer wanted to DPML Apple in all tlds managed by Donuts, I believe Apple Records could override and register Apple.whateverdonutsstring.
Nice.
The more that the gtlds are reported in the ‘media’ the more expensive they are looking if you are considering defensive registrations. Businesses and individuals are soon going to realise that they are a pointless waste of money and that their only point in being there is to make money off the gullable.
http://sethgodin.typepad.com/seths_blog/2014/01/measuring-nothing-with-great-accuracy.html
2,995.00 USD / 5 Years – 2.5-3 billions people on Earth spend same sum to live at same period 🙂
@Ramahn, RE: “Imagine in business, someone giving you the number to his/her office and them telling you, their extension is 505-346-9999. That’s the equivalent to most of these new gtlds.”
not quite.
in fact thats probably one of the worst comparisons around. to demonstrate how ridiculously desperate that particular comparison is lets use a really long word and equally long string of numbers… look at these two examples below and tell me which one you can recite from memory after looking at it 5 seconds:
A.) mathematician
B.) 8352943264472
uh huh… so clearly “8352943264472” is about the same as remembering the word “mathematician” right?
were you actually serious with that?
As Andrew of DomainNameWire noted on Twitter, GoDaddy removed new gTLDs from their homepage lander (I verified it when I visited too). That might be a sign of poor conversion rates and sales, which could be an ominous sign if one is invested heavily in new gTLDs.
Measuring nothing (with great accuracy)
We keep coming up with new things to measure (like processor speed, heat output, column inches) but it’s pretty rare that those measurements are actually a proxy for the impact or quality we care about.
Seth Godin.
sethgodin.typepad DOT COM seths_blog/2014/01/measuring-nothing-with-great-accuracy.html
@ontheinterweb
“Mathematician” would be easier to remember, but many people would probably misspell it. 😀
@George: they’ll have the gtlds back up sometime after the Superbowl.
David: exactly.