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TheDomains.com

LoveRoom Gets Some Love By Business Insiders But The Real Winner Is Thought Convergence Owner Of LoveRoom.com

November 18, 2013 by Michael Berkens

Businessinsider.com just covered the launch of Love Room, The startup boasts that it’s “a platform where single people from all around the world can rent their living space to others under one condition: they need to be attractive.”

Only one problem for Love Room that I see right out of the box.
They  don’t own LoveRoom.com
They have been are running off a subdomain of LaunchRock.com http://loveroom.launchrock.com and recently registered the domain name tryloveroom.com
On the other hand our domain industry friends at Thought Convergence, Inc. own the domain name LoveRoom.com which is for sale at AfterMarket.com
The domain name tryloveroom.com was just registered a few weeks ago on October 30.
Its the risk that many startups make everyday in hand registering a domain name rather than acquiring the better owned domain name saving something just a few thousand dollars to see if their product works.
So when your see the domain tryloveroom.com its not just the customers the company is asking to “try it”, its the company that is also trying to see if the product will work.
If the site is really successful don’t be shocked if the owner of Tryloveroom.com come back around and buy LoveRoom.com at what no doubt will be a much higher price than it could have been bought for a month ago.
Risk/Reward
You will see the same decisions played out thousands of times today even more so with the new gTLD launching next year.

 

Filed Under: Domains, New gTLD's

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. Stu Holly says

    November 18, 2013 at 7:28 am

    instead of TryLoveRoom.com , they should have paid $280 and taken MyLoveRoom.com over at Sedo “Buy Now”

  2. Owen Frager says

    November 18, 2013 at 10:22 am

    If you look at the Tech Crunch dead pool of now and sometimes quickly deceased hopeful startups almost all of them have made the same bad decision. As simon said yesterday, it’s more than a name to build a business, but the evidence in the dead pool and example, after example like this that we’ve all cover 1-2x a week, prove that the name DOES matter as a foundation would for the office the physical building is built on. Sink or swim? (I’d tag that on sales pages “so what would you rather do, sink or swim?”)

  3. bnalponstog says

    November 18, 2013 at 8:54 pm

    Selling shallowness, what a repulsive business model. I wish them the worst of luck.


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