We get press releases about domain names for sale almost every day but this one really caught our eye.
The domain name is Fashion.com
Its a huge vertical, certainly a top 100 generic .com domain name and certainly worth into the eight figures
According to the press release the domain is being brokered jointly by DomainNameSales.com and igloo.com.
DomainNameSales of course was founded and is owned by Frank Schilling.
Frank Schilling also is the founder of Uniregistry a company which applied for over 50 new gTLD’s including .Fashion
There are a total of 4 applicants for .Fashion, a new gTLD string that could fetch $5 Million or more in an ICANN auction.
Which begs the question of why Mr. Schilling is brokering the domain instead of buying the domain (or one of the other applicants for the new gTLD .Fashion).
Certainly the combination of owning a new gTLD string with the matching.com makes the offering that much stronger.
For example you could offer a customer the matching subdomain of Fashion.com along with a registration for the new gTLD domain on .Fashion. So a customer could buy Shoes.Fashion.com and Shoes.Fashion. This type of offering would also all a new gTLD applicant to overcome any objection to loss of traffic to the .com that a customer could raise on the acquisition of a a .Fashion gTLD domain.
The registry could have a separate charge for the subdomain and the new gTLD domain.
It would be a very interesting play and considering Mr. Schilling involvement in both the new gTLD space and as one of the top domain investors in the world, it would seem he should be buying not brokering Fashion.com
1. He doesn’t like to pay retail.
2. Probably he thinks he will not win .fashion.
3. He sells it fast and gets easy cash commission.
“Which begs the question of why Mr. Schilling is brokering the domain instead of buying the domain”
Totally hypothetical but let’s say this domain is worth 1 million dollars. He’s obviously the smartest guy in this space so he looks at his portfolio and asks how many domains does it take to add up to a million dollars considering I paid only 8 bucks a piece for a large majority of them. Answer? 125,000, and what do these at blowout prices of $2,000 each add up to? 250 million! So the answer is Frank Schilling would never ever pay 1 million dollars for a domain but he will definitely sell you one.
because the best way to make money is to sell you the tools or broker the trade. same logic in every business
I still think this makes my CheapFashion.com and CheapFashions.com worth well into the 3-digits – maybe even $1,000 – WOW 🙂
“Which begs the question of why Mr. Schilling is brokering the domain instead of buying the domain”
Because .COM is your father’s extension. *joke*
I agree with most that has been said. Poll, Mike, how much will it sell for? THAT is the question.
In the end it is all about selling domains – not if they ever get used.
And this is a statement about DNS vs. sedo vs. the wanks at godaddy and maybe somewhat even NameJet and all the rest of the 10 trillion brokers in the business now