Dot Latin LLC which announced on Wednesday, September 11, that it had formally entered into an agreement with ICANN to operate the .UNO, the new generic top-level domain (gTLD) .Uno today issued a press release to lay out its plans for the extension.
“.UNO will be the first new gTLD to launch that will globally connect and unite Hispanic and Latino communities, businesses, individuals and consumers in support of a bicultural and bilingual Internet,” states Shaul Jolles, CEO of Dot Latin. “.UNO will be an integral piece in the expansion of the Internet that will bring new opportunities and unlimited possibilities to the marketplace.”
“According to Pew Research Hispanic Trends Project, March 3, 2013, gains in the share of Latinos going online in the U.S. have been largely driven by growing shares of foreign-born Latinos and Spanish-dominant Latinos. Since 2009, Internet use rates among these groups increased 18% points and 27% points respectively.
“We know there is a digital divide that continues to grow among Hispanics. Here in the U.S. English-dominant Hispanics and native-born Hispanics are more likely to go online than Spanish-dominant and foreign-born according to research we’ve found.
Of the Hispanic media channels out there such as TV, radio, and print, the Internet ranks last for the Spanish-language dominant individual in terms of where they consume media. We want to change that. We want to make .UNO the number one domain choice for companies and organizations who want to reach the Spanish speaking population,” Jolles said.
According to an article published in Adweek, May 6, 2013, Hispanics are the Most Digitally Savvy Group.
The Hispanic market has been described as a marketer’s dream because they are digitally savvy, young and socially connected. They are very tech-forward. From a language perspective, the last Census reported that seventy-five percent of today’s Hispanics choose to speak Spanish at home.
This validates the need for .UNO.
“.UNO is the first step toward allowing sites to instantly be recognized by businesses and consumers looking for bilingual content and information that is culturally relevant.
We’ll also have many resources, history and reference materials available in Spanish.
.UNO will become the Spanish language Internet,” states Desiree Boxberger, Vice President of Operations, Policy and Compliance for Dot Latin LLC, the .UNO Registry. “We all know that, up to this point, most consumers, regardless of their language or culture, have relied on the “.COM” sites to search and interact within the online world.
The key similarity between “.COM” and “.UNO” is that we’re three simple letters. The big difference will be the Spanish language and cultural relevance and we know that the Hispanic community will appreciate and embrace these differences.”
So what do you guys think?
Bueno or No Bueno?
Lol: “The key similarity between “.COM” and “.UNO” is that we’re three simple letters.”
Sorry but “No Bueno”.
Mike, may be “Bueno” if enough marketing muscle is behind the .uno gTld… I see though that they choose UnoDominio.com as their .com website, and that sounds like Tarzan Talking (or an English Speaking Person, trying to speak “so so” Spanish…) The correct name imho would be DominioUno.com (Apparently this one is not owned by them..) The Spanish Marked is underserved, and mostly untapped, there’s a huge opportunity for growth (Specially in the USA) which is the the Fourth Largest Spanish Speaking country in the world. Yes, Mexico # 1, #2 Colombia, #3 Argentina, # 4 The Good Old USA #5 Spain. Yes, Spain is # 5… I have also seen some stats that place the USA in # 3 ahead of Argentina… Argentinas’ economy is not so hot lately, so that should also be taken into consideration…
This ‘uno’ has Failure written all over…
It might just rival the Overstock “O Dot CO” gigantic fiasco.
Hispanics domainers have ‘No Zero Cero Zilch nada’ plans to participate on the New gTLD hoopla…
And the regular everyday people are clueless…
The line is getting longer; .club .college .xyz uh?
.buzz …what? show me 20 good examples of premium .buzz domains…(
(even that they will need tens of thousands to be profitable)
Domo
Night.club
Car.club
Ball.club
Book.club
Wine.club
Fan.club
It took me all of 30 seconds to type that
These are not premium brandable domains in the same way that date.me and marry.me are?
@Berkens
It would have taken you a nano second to report thatGoogle is using a .com to promote their .whatever registries.
pfffffffff
OH MY GOD THEY’RE USING .COM – welp, that settles it right guys,……..right…..right………..guys??!?!
its funny how people point out most of the words in the new gTLD program are “limited.”
DUH.. that is the point. when you have thousands of “limited” extensions you can pair with a word to the left of the dot IT BECOMES UNLIMITED.
people are focusing on the success/failure of the registries like its the same topic. better to look at the bigger picture.. all this other stuff is just happening in the meantime… if registries go bankrupt, etc.. you really think thats gonna stop this beast as a whole, from moving forward?
100 failures dont matter as much when there are 900 others pushing forward and probably more to come. if you dont think that’ll eventually change the look of website addresses dream on..
@ Michael :
You might as well posted the whole Encyclopaedia Britannica to the left , the problem is not what is to the left but what is to the right of the DOT.
For instance no ‘smart’ Golf Club with an existing website will change their URL in the name of cuteness or novelty and confuse their established members
(haven’t we learned from DOT CO Fiasco?)
http://www.pebblebeach.com/golf
http://www.torreypinesgolfcourse.com
Domenclature.com
@Berkens
It would have taken you a nano second to report that Google is using a .com to promote their .whatever registries.
As opposed to what?
a .biz domain and if so what would the significance of that be?
@Berkens
That’s the billion dollar question! As opposed to what? .whatever?
I must say Berkens, I like the fact that you are making your stand clearer in the last few posts. We may get along again.
I was accusing you of limiting your editorial comments on bad news for new GTLDs, and going on and on when they appear to get a bit of good news. I considered that an element of bias.
You see, bias is not determined by preponderance. One cannot say, as “Domo” tried to say, that you posted 4 news items ‘against’, and 4 ‘for’ new TLDs, therefore that you are unbiased, no! There are many elements to judge the thing. I actually measure your editorials. The way I look at you, Berkens, due to your affiliation and interest in RIGHTOFTHEDOT, you are not only the horse’s mouth, you are the horse. It will be a herculean task for you to remain unbiased all the time in this thing. At the minimum, you have an appearance problem with it. But all that is mitigated by your valuable possession of DOT COMs. So, I will be judging you on a daily basis. So far, I consider you biased in favor of new GTLDs, no matter how much you protest the Donut guy. 😉