“Archeo, Inc., a division of Marchex, Inc. (NASDAQ: MCHX), today announced the launch of the Archeo Domains Marketplace (www.archeodomains.com), providing direct access for businesses, brokers and individuals to Archeo’s portfolio of more than 200,000 premium domain names available for sale.”
“The searchable portfolio is presented in 21 categories, ranging from Business & Finance to Technology and Travel in a responsive, mobile-friendly design.
The new website features an easy-to-navigate interface that enables users to search from among more than 200,000 Archeo-owned websites, including such names as Jerseys.com, CaliforniaWines.com, HollywoodMovies.com, Destination.com, Futbol.com, Refinancing.com, PetShop.com, Debts.com, uTicket.com, and LiveWell.com
Archeo’s dedicated sales team, averaging 10 years experience each in the domains industry, will directly administer and manage the Marketplace.
“Archeo will also be working directly with some of the industry’s leading brokers to help their customers find and purchase specific names from Archeo’s portfolio.
“Some of Archeo’s current broker partners include Igloo, Names Plus Marketing and Domain Holdings.”
I had a chance to chat with Rod Diefendorf the COO of the company yesterday about the new Marketplace and got some interesting additional information.
Of the domain names Marchex acquired from Yung Ye for $162 Million dollars, the company estimates they have generated some $35 Million dollars in sales for a very small portion of the portfolio. Although the company did not have exact numbers they said they still owned 95% of the domain name acquired in the Yung Ye acquisition.
Archeo is actively acquiring domain names, basically buying as many domains as they are selling.
Archeo acquires domains from private sellers, domain name drops, the domain auction houses just like any domainer.
Archeo has its own valuation and appraisal process which takes into account over 20 factors.
Archeo operates the domainer portion of the business including sales, valuation and inventory management with a “staff of less than 10”.
The average price of Archeo Sales is around $20,000.
None of the domains are priced as of yet on the site, but Buy It Now prices (BIN) are in the works.
The company is also developing some premium domains like Saving.com
We found out some more interesting details about the portfolio and we will be publishing a post later this morning with some more information.