Three more .Brand new gTLD application have been withdrawn on the ICANN site.
Microsoft withdrew it applications for .Skydrive which had a prioritization number of 386.
Microsoft described the application for .Skydrive as follows:
“The SkyDrive® hosting service allows users, at no charge, to store files and to access their personal files from any computer with an internet connection. SkyDrive users can share photos and files or collaborate on documents with contacts Over 100 million people in most countries of the world have used the SkyDrive hosting service.
“The missions of the .skydrive registry are to lay the groundwork for providing consumers and businesses who interact with Microsoft through the .skydrive registry with a more secure and authentic experience, to protect the SkyDrive brand, and to promote the SkyDrive hosting service.”
The 2nd .brand withdrawn new gTLD was Monster Worldwide, Inc. application for the new gTLD .Beknown (I don’t get it either).
The application for .Beknown had a prioritization number of 1,898 and seems like a good move to recapture 70% of the filing fees for a gTLD that doesn’t mean much.
If your wondering this is how Monster described its application for .Beknown:
\Monster Worldwide plans to operate the proposed .beknown gTLD as a restricted, single-registrant TLD and as such will not be commercially offered for registration⁄use by the general public. Thus, Monster Worldwide will have exclusive ownership and control over all second-level registrations within the TLD and their use. As a result, we believe the proposed .beknown gTLD will add to the current names space in three (3) areas:
Competition – As technology advances, so too do user expectations of companies online. They expect that companies will utilize the latest and greatest technology and online practices to improve the user experience, protect their information and deliver quality service. Monster Worldwide anticipates that the proposed .beknown gTLD will allow it to communicate, interact and protect data in ways and under conditions not possible under the existing namespace, thus enabling Monster Worldwide to meet future user expectations and competitive market demands.
Differentiation – While today companies like Monster Worldwide can register brand strings at the second-level (eg., beknown.com), the proliferation of cybersquatting and typosquatting has placed a great burden on consumers to carefully tread online because there is no guarantee on the face of the domain name string that what looks like a branded website is indeed an authorized website of the brand owner. The proposed .beknown gTLD will enable job seekers, employers and other business partners and Internet users to distinguish on the face of the domain name alone whether the site is an authorized company site because the gTLD will be a restricted, exclusively- controlled online environment where only authorized company web properties and e-mail will exist and operate online.
Innovation – The proposed .beknown gTLD as a restricted, single-registrant TLD will provide Monster Worldwide with a new platform on which to build future innovation of its online brand presence.
I agree with you, I still don’t get it.
The 3rd .Brand application to be withdrawn was for the .Avery new gTLD filed by the Avery Dennison Corporation.
Like you I never heard of them.
Another good withdrawal in our opinion and get the company back 70% of the $185,000 application fee.
With these three withdrawn application there is a total of 108 withdrawn application from the new gTLD program