The Guardian a widely read publication out of the UK which broke the news about Edward Snowden has officially moved its site from the domain name Guardian.co.uk to TheGuardian.com as of today and published it first article under its new domain:
“This article represents a little piece of Guardian history, because it is one of the first published pieces of content on our new global domain – www.theguardian.com – providing a single destination for the Guardian’s content across all countries and devices.”
“We announced in May that we would be moving to a new global domain and explained how this move reflects our evolution from a national print newspaper based only in the UK – reaching hundreds of thousands of people once a day – to a leading global news and media brand with an ever-growing worldwide audience of tens of millions accessing Guardian journalism every minute of every day”.
This is another big launch of a “the” domain name.
Domains beginning with the word “the” become increasingly popular as pop culture, including television and movies are putting the word “the” in the title and for many terms like “TheVoice” sound better and more natural than “Voice”
I guess the people at Guardian glass didn’t want to part with guardian.com. They will be loving the extra traffic that should be coming their way.
Noticed a couple of interesting comments below the first article at theguardian.com, one that reveals the media company owns GU.com and the other (maybe many know this already) is that keyword ctrl-enter automatically takes you to the page http://www.keyword.com/
“I still use http://www.gu.com/ – a useful leftover from Guardian Unlimited.”
“And if you really want to cut down on keystrokes, gu ctrl-enter (does that count as 3 or 4?)”