Google announced a new product today called Chrome Cast which is described as something like Apple TV which allows users to stream videos from a phone or tablet to their TV using Chrome.
Google doesn’t own the domain name ChromeCast.com that honor goes to a media design and IT consulting company out of Edmonton, Alberta, Canada which registered the domain name back when it was formed in 2002.
For those that of the opinion that a company like Google doesn’t need a domain to match every product, they do in fact own a domain name for the Chrome Cast product and that domain name is ChromeCast.tv
The domain name ChromeCast.Tv was just registered last week by the brand protection company Mark Monitor.com on July 18th although it is not yet resolving.
However MarkMonitor failed to register the domain name Chromecasttv.com which is available as of time of publication.
We will track the traffic on ChromeCast.com and see how big of a spike in traffic the media design company gets out of the product launch which should be easy to see since as time of publication ChromeCast.com has no Alexa, Compete or Quantcast rank.
I think I am going to chase this and buy 5,000 .TV’s
and then I will buy 5,000 “Chrome” domains
and then I will buy 5,000 “Cast” domains
and then I will just sit in my chair and watch MSNBC and wait for the phone to ring with domain buyers 🙂 – and IF that fails I am going to demand the US government bail me out with some kind of TARP money 🙂
David Eccles says
It also seems someone else besides Google registered the .net and .org under whois privacy of course. It does look like Google registered the DotCo at the same time they registered the .tv.
OK David –
I will repeat the same 15,000 domains for “.co” and sit by the phone and wait for buyers as well.
David Eccles says
Good luck buddy.
…Google understands that, since the dot com is already taken, .tv and .co are preferred over the .net and .org, at least for them. They are not stupid and they do know the hierarchy, being in that business.
Just having a good guffaw at their purchases and watching the purists wig out at the audacity that Google has in the purchase of the name in the respective extensions, leap-frogging, as it were over the faves.
Go, Google, go!…
its only going to get more entertaining when all the gTLD’s are out..
get ready for tons of “experts” sitting at home in their underwear crying about how google “doesnt get it” or “is stupid”
google you little poo poo head
@brian… are you cRaZy? that is not a good strategy at all. unless… you were being facetious. i have been facetious on the internets but nobody gets me. probably mostly because my jokes aren’t funny. oh well… i’m thinking of taking a class.
everyone gets it, its just the equivalent of “domainer knock knock jokes” at this point. so…
some stale ass joke about registering everything under the sun.
Danny Pryor says
Smells like a UDRP setup to me.
Google owns Chrome.com and that’s all they need. There are also existing tm’s by third parties (not the .com owners) for “chromecast”.
If you feel adventurous and want to test Google’s legal team out, kromecast.com is available. Kromecast is a dead trademark first registered in 1947. The world of branding did not begin with the Internet.
a UDRP setup on what? the .com?
Looks like someone read my comment and registered Kromecast.com that same day 😀