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TheDomains.com

So How Much Is A 2 Letter or Number .Co Domain Worth?

June 6, 2013 by Michael Berkens

With yesterday’s announcement that the .CO registry had put up for sale some 1,100 2 character domain names, including 2 letter .co and 2 number .co domains, I got a few email’s from domain investors asking me what I thought they were worth.

I think we can all agree with it comes to a two letter .com they are worth at least $100K and as we know can sell for as much as FB.com which sold for a reported $8.5 Million, so what is a two letter .co worth?

There are some really interesting two letter and two number domain names for sale on Godaddy’s Aftermarket.

For now I don’t want to chat about the two character .Co domains that mix letters and numbers, domains like 7Z.co or c6.co for example.

Lets instead look like a name like FB.co.

So As I said, we know that FB.com was purchased by Facebook for $8.5 Million.

FB.co is priced at a very reasonable $35,000.

At $35,000 FB.co is priced at less than 1/2 of 1% of the price of the .com

ig.com was reportedly sold for what was said to be the second highest amount ever paid for a two letter .com just a week ago.

ig.co is for sale for $50,000

88.co is priced at $100,000 and for those that don’t know, the Asian market has been huge buyers of numeric .com domain names and when it comes to numbers, the king is the number 8 which denotes good luck or good fortune and double 8 means double good fortune.

69.co is also at Godaddy.com for $100,000, which in the US culture also denotes good fortune.

The last 2 digit .com that sold whose price was released was 60.com which was on the Dnjournal.com list of the top sales of 2012 at $310,000

60.Co is listed on Godaddy.com for $75,000 which is 1/4 of the price of what the .com sold for, arguably nowhere near the .com to .co value that FB.com has to FB.co

VI.com also sold in 2012 publicly for $325,000 and is on sale at Godaddy for $50K.

Also selling in 2012 was BJ.com for $325,000 and BJ.co is priced at $75,000

RH.com also sold in 2012 for 304,000 and the RH.Co is priced at $75,000

Md.org just sold for $555,000 on Namejet and Md.co is priced at $100,000.

And although I said I wasn’t going to chat about two character domains that were a mixture of letters and numbers I know you would be all disappointed if I didn’t mention that 3D.co is for sale at Godaddy.com for $75,000.

So what do you guys think a two letter and two number .Co are worth?

 

Filed Under: .CO

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

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Comments

  1. Stu Holly says

    June 6, 2013 at 7:56 pm

    I think they are all priced too high.

  2. BullS says

    June 6, 2013 at 7:57 pm

    You will get sue by the owners of dot com

  3. Brad Mugford says

    June 6, 2013 at 8:00 pm

    They are worth a lot less than a LL.net or LL.org, and those sell for far less than their .CO asking prices. They are probably more in line with .info or .biz value.

    There is some wishful thinking going on with those prices.

    Brad

  4. Snoopy says

    June 6, 2013 at 8:13 pm

    “FB.co is priced at a very reasonable $35,000.

    At $35,000 FB.co is priced at less than 1/2 of 1% of the price of the .com”

    //////////////

    If that price is “very reasonable” why don’t you buy it?

    The name has meaning for one buyer and that buyer probably couldn’t care less about it. You can shoot for the sky with one buyer, but they need to be very motivated.

    Something like ig.co sounds like a name worth in the hundreds, not tens of thousands.

  5. BullS says

    June 6, 2013 at 8:21 pm

    When I think of dot co, I think of the story from O stock. You know when you take a pee and then you flip and flip, no matter how much you flip and flip your dickie, there is always something gonna come out and stain your undie, that the leakage ..analogy…

  6. WorldStarJobs says

    June 6, 2013 at 8:22 pm

    A .co domain, in the aggregate, is worth 1%-5% of it’s .com counterpart…this range is proven by aftermarket sales…look it up.

  7. Snoopy says

    June 6, 2013 at 8:25 pm

    A .co domain, in the aggregate, is worth 1%-5% of it’s .com counterpart…this range is proven by aftermarket sales…look it up.

    //////////////

    There is a man with a lot of .co domains to sell.

  8. Rich says

    June 6, 2013 at 8:54 pm

    One letter .org ( not LL ) was $50k and there were no bidders.
    .ORG has been around for 25 years with a liquid market.

    If they sell 5 names at this prices they should be VERY happy.

    I think it will be reasonable if they would ask $10k-$20k on LL and on the NL or LN $1k-$3k THEN they might see some action.

    Don’t get me wrong i would love for them to get what they want as i invested in .co but not in today’s market on this economy and with the gTLD around the corner.

  9. Domo Sapiens says

    June 6, 2013 at 9:13 pm

    Last Kicks of a Drowning Man…

  10. WorldStarJobs says

    June 6, 2013 at 9:43 pm

    You people have reading comprehension issues…

    If a abcde.com is worth $100,000…then abcde.co is worth $1,000-$5,000.

    Bottom line, .co is a dog.

  11. Michael Berkens says

    June 6, 2013 at 10:46 pm

    lets not forget that Elliot reported that e.co was sold and that’s going to be a six figure sale something that .org did not achieve

  12. Brad Mugford says

    June 6, 2013 at 11:19 pm

    “lets not forget that Elliot reported that e.co was sold and that’s going to be a six figure sale something that .org did not achieve”

    You are citing one example. Obviously that is the exception to the rule.
    “E” is not only the best letter, it is the best hack – “Eco”.

    I am not sure how that sale is even related to a bunch of overpriced LL.co. If you want to cite a specific example, MD.org sold for $500K+, but extrapolating value based on an isolated sale is a failure in logic.

    RH.net sold for $11K in 2011. They are asking $75,000 for RH.co. Many of these would be lucky to sell for 10% of their asking price.

    Brad

  13. Domo Sapiens says

    June 6, 2013 at 11:19 pm

    Michael, one flower Spring doesn’t make.

  14. Jakub Klima says

    June 7, 2013 at 3:22 am

    My valuation would be .com/100 at most

  15. JamesD says

    June 7, 2013 at 5:11 am

    @MB – “69.co is also at Godaddy.com for $100,000, which in the US culture also denotes good fortune.”

    I thought it denotes ‘good time’ not good fortune?

  16. Snoopy says

    June 7, 2013 at 5:52 am

    lets not forget that Elliot reported that e.co was sold and that’s going to be a six figure sale something that .org did not achieve

    //////////

    e.co was a charity auction, and it sold for $81k. If the purchase was seen as anything beyond a donation of 81k then it is was a waste of money.

    Secondly where does the “that’s going to be a six figure sale” come from. Just because it was reported that the whois changed? If the world had any sanity it in it would have been sold at a massive loss like flowers.mobi.

    Finally on this the whois shows the original registrant and it is still parked so I’d suggest the whole thing is smoke and mirrors on the part of those talking about it still.

    Regarding .org it has had lots of a six figure sale, autoinsurance.org, engineering.org, poker.org, date.org, ringtones.org, there is half a dozen other also reported by dnjournal. Not that is is really a strong extension though, but it is many multiples better than .co.

  17. HyperlocalNYC says

    June 7, 2013 at 8:50 am

    We sold a LN.tv one year ago for $15,000

    Just closed a LLL.tv last week for $20,000 (int’l wire cleared yesterday).

    We never report to dnjournal; just sharing .tv trends with the group.

  18. Samit says

    June 7, 2013 at 10:19 am

    FB.CO is priced at $50k, which is also the lowest price point of all the domains listed in this sale.

    Lori is correct in saying these are priced for end users, so not exactly dumping or flooding the market.

    Only venture funded / big business end users can afford these prices, not investors.

  19. Michael Berkens says

    June 7, 2013 at 10:25 am

    FB.com price was adjusted after this blog post then

    The mixed two character domains letters and numbers start at $10K

  20. Domo Sapiens says

    June 7, 2013 at 10:28 am

    FB.co beign listed there it nearly constitutes “extortion” in my book,

    would a Greedy Moron buy it?

  21. Michael Berkens says

    June 7, 2013 at 10:37 am

    Domo

    FB.co is perfectly fine to use for any business with the initials of FB that aren’t in the social networking site business

    I see 10 live trademarks for FB and only 2 belong to Facebook

    There are a ton of other trademarks that start with Fb but has other word in it like FB kids

    More than 20 of those.

    Plenty of companies can use this domain.

    No you can’t buy it and park it and show ads for websites, but Facebook does not own the letters FB

  22. MediaWizard says

    June 7, 2013 at 10:38 am

    Mike, it’s fb.co – another reason why it doesn’t make too much sense.

    Rick is right about the traffic leakage, as borne out by the o.co experiment.

    I’ve only been looking at ll.co, not cc.co – I don’t even like numbers in .com, so…

  23. Michael Berkens says

    June 7, 2013 at 10:45 am

    I have spoken to the owner about this domain recently and he has turned down six figure offers.

    I do NOT know what the domain sold for but having turned down 6 figure offers not long ago I cannot image it selling for less.

  24. Domo Sapiens says

    June 7, 2013 at 10:49 am

    Mike we all know better… c’mon!
    We are insiders and know perfectly the intent/expectation.

    Anyhow this represents exactly the nightmare that TM holders are about to face with the New gTLD scenario …

    Lawyers/Consultants Cornucopia!

  25. Michael Berkens says

    June 7, 2013 at 10:50 am

    Media

    With .co its works both ways however, there is certainly huge traffic leakage to the .com from the .co when it is heavily advertised like in the Overstock situation, but there is a lot of leakage, not as huge but not insignificant to the .co from the .com

    Look at FB.co it has an Alexa ranking of 700K and a complete ranking of 500,000 and its a dead site.

    So a buyer of a good .co is going to get traffic by default which is not going to happen with a .org for example

    I’m saying for a less than household company that may have a less than great .com domain presently, fb.co isn’t a bad choice for what I guess is now the price of $50K.

    and for Facebook not to buy it having shelled out $8.5 Million for the .com well that is just plain stupid

  26. Michael Berkens says

    June 7, 2013 at 10:54 am

    James D

    actually both

  27. Domo Sapiens says

    June 7, 2013 at 11:05 am

    Mike:
    If the owner stated what you just did I feel it will clearly constitute “Bad Faith”…
    pending better lawyer opinion.

  28. WorldStarJobs says

    June 7, 2013 at 12:00 pm

    @Domo Sapiens,

    Good luck proving “intent”…

  29. Snoopy says

    June 7, 2013 at 5:57 pm

    We never report to dnjournal; just sharing .tv trends with the group.

    //////////////

    Yeah, instead you just post rumours of sales on blogs.


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