Branding decisions are one of the most important a company can make so I was pretty surprised to read on Cnet.com, that one of the founders of PayPal.com Max Levchin, who also “sold a slide-sharing service to Google, helped start Yelp, and sits on Yahoo’s board”, has named his newest company, Glow, but the company doesn’t own Glow.com or even Glow.co but the domain name Glowing.com.
Sounds like a problem
Glow is an App which “provides state-of-the-art ovulation prediction with a fertility tracker that forecasts a fertility window based on data entered by users”.
Glowing.com was owned by Scott Day so we know the domain name didn’t sell on the cheap.
The domain name was purchased in Mid-April of this year.
Despite spending what I’m sure was six figures on a domain name that doesn’t match the name of his company.
On the other hand the domain Glow.com has been owned by Intelligent Beauty since 2008 and sells beauty products so that was probably off the table.
Glow.co is owned by the same company and goes to the same site as ThingsthatGlow.com but I’m not sure that domain couldn’t have been bought for a fraction of glowing.com
Glow.me is parked and possibly could have been purchased.
Mr. Levchin company also owns the domain name glowapp.com which forwards to glowing.com, maybe they should have just went with that domain, not to confuse the issue.