Defender Security Company which is an applicant for the new gTLD .Home under DotHome Ltd, filed a Legal Rights Objection against the 9 other applicants for the new gTLD .Home.
Applicants for .Home include Google, Donuts, Frank Schilling’s Uniregistry, Radix (Directi) and Top Level Domain Holdings Limited.
Godaddy had also applied for .Home but withdrew its application.
According to Defender Security’s Application they are going to use the TLD to:
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DotHome Ltd. will engage in activities, other than registry services that will benefit the home and home services related industries, such as launching a dedicated
Premium Channel under .HOME TLD that includes:
– The parent company of DotHome Ltd, (Defender Security) has a significant brand presence and operations in home products and services. .HOME is being established to serve as a flagship in the promotion and operation of these existing products and services. It will also serve to introduce new products and brands to the home products and services marketplace.
– A list of premium names corresponding to generic terms that will be reserved for the registry to use for promoting the TLD using Defender Security’s existing diverse and innovative business activities that include home security, home heating and cooling services, real estate, and television network services.
– A list of regional or locally focused premium names that will be reserved for the registry to focus on local marketing efforts and to develop destinations dedicated to the home and home services community and clients searching for home and home-services related information and businesses. All participants must adhere to an open policy that allows inclusion of all home and home services related businesses and entities that fulfill the .HOME Policy.
– A list of premium names corresponding to home services industry names will be reserved and developed internally to bring innovation to DotHome Ltd.’s existing activities or in strategic partnership with leading home and home-services related entities. Partner selection criteria for some of the premium keywords can include RFP or an auction mechanism with the pre-requisite of fulfilling the criteria set forth in the .HOME Policy.
DotHome Ltd’s parent company, Defender Security is currently involved in, and reserves parts of its profit to numerous social benefit programs. DotHome Ltd. will participate in community service activities in a manner similar to its parent company. These activities will include:
• Participation in Habitat for Humanity program targeting a build of 100 homes across America in 2012. This program follows the successful YWAM (Youth With a Mission) program that Defender employees regularly participate in, which allows employees to volunteer, largely at the company expense, to build homes in Latin America and the Dominican Republic. Participation in this program not only supports our corporate mission of community service, it supports the .HOME TLD brand.
• The Service Project Challenge that engages Defender Security employees in their communities in ways aligning with the Defender culture. Employees form teams of 5-10 people and select a non-profit organization to serve and win Defender donated prize money for their charities.
• Defender continued support of Big Brothers Big Sisters of Central Indiana, where Defender Security has challenged itself to have more than 100 additional employees volunteer to become big brothers and big sisters in 2012.
• Defender is a proud sponsor of Junior Achievement, Make-a-Wish Foundation and many, many other charitable organizations and giving platforms.
One of the core passions driving Defender’s charitable efforts across the country is Defender’s credo of “ever expanding influence” and the belief that meaningful change starts on the inside of a person or organization and works its way out. When we work on improving ourselves, creating great systems and developing our leadership skills, our ability to influence others increases and continues to build upon itself. This increased influence improves our ability to achieve meaningful and lasting results. Defender will continue these core principles, and through extension to its Advisory Committee, find beneficial way of including .HOME in such activities and⁄or including home services focused activities in its current programs.””
