Another .Brand new gTLD application has been withdrawn. American International Group, Inc. (AIG) has withdrawn its application for .Chartis with ICANN.
.Chartis was proposed to be used as a closed registry and becomes the 19th withdrawn new gTLD application posted on ICANN’s website.
American International Group, Inc. still has a new gTLD application in for .AIG which has a priority number of 174 while .Chartis has a propriety number of 1782.
Here is how AIG described its application for .Chartis
“AIG believes that a proposed .CHARTIS gTLD has the potential to offer the following benefits to Internet users and consumers:
Establish a trusted source of information and an online marketplace for the millions of consumers who purchase insurance products from Chartis, for investors and third parties seeking information, and for the general Internet user population;
Provide AIG and its qualified subsidiaries and affiliates with short and memorable Internet addresses; provide increased navigation to products, services, advertising campaigns, public interest content, public awareness initiatives, etc.;
Minimize the cost and need for defensive registrations because domain names will only be allocated within the .CHARTIS gTLD to AIG and qualified subsidiaries and affiliates; and
Develop a potential platform for the secure access to, and purchase and distribution of, Chartis products and information to consumers, in order to minimize the potential for counterfeit or infringing goods and services.
Additionally, through the adoption of new gTLDs by the wider Internet user community, consumers may benefit from a lower incidence of phishing and malware often associated with mistypes of domain names in the .COM space that are owned by cybersquatters, since consumers will be navigating to domain names in the .CHARTIS gTLD.
Currently, Chartis operates a number of corporate websites using a combination of second-level and top-level domain names. A representative sampling of Chartis websites that incorporate geographical identifiers into the domain name include:
AIG and Chartis believe that a .CHARTIS gTLD has the potential to provide an online single-source identifying function for Chartis’ global customers. This is in contrast to the present approach Chartis has used as it expands into different markets around the world, which consists of registering the domain names that are available, rather than those that may be the most intuitive.
Most importantly, Chartis will be able to provide access to its products and online content in a namespace devoid of piracy, cybersquatting, and other malicious activities. Providing consumers with a trusted experience is paramount to AIG and Chartis, and a .CHARTIS gTLD will be used to further that goal.
While insurance companies such as Chartis must constantly fight to protect their valuable intellectual property from piracy on the Internet, a .CHARTIS gTLD potentially offers consumers a safe and intuitive means of accessing authorized content from Chartis, as well as AIG and its affiliates.